A well-established, close-knit advertising agency is looking for a Marketing and PPC Specialist to join its growing team.
This is a great opportunity for someone who enjoys working across multiple digital channels and wants exposure to a varied client portfolio, including automotive and retail brands, while learning from experienced specialists in a supportive environment.
The Role of a Marketing and PPC Specialist
You’ll be responsible for planning, managing and optimising paid digital campaigns across a range of platforms. Day-to-day responsibilities include:
Planning, managing and optimising paid campaigns across Google Ads, Meta Ads Manager and other platforms
Analysing performance using Google Analytics 4, Google Tag Manager and Looker Studio dashboards
Conducting keyword research using tools such as Ahrefs, SEMrush and Google Keyword Planner
Managing budgets independently with a focus on improving ROAS and CPA
Carrying out A/B testing using tools like VWO, Optimizely or similar
Managing paid social campaigns across Facebook, Instagram, LinkedIn and X (Twitter)
Creating digital content assets (graphics, emails and imagery) where required
Collaborating with clients and internal teams to deliver campaigns on time and within budget
About You
You’ll have hands-on experience in paid media or digital marketing and enjoy balancing creativity with data-driven decision-making.
2–5 years’ experience in paid media, PPC or digital marketing campaigns
Google Ads Certification (Search, Display and Video)
Meta Blueprint Certification
Confident using GA4, Google Tag Manager and Looker Studio
Proven ability to improve ROAS, CPA and cross-channel performance
Strong creative, analytical and problem-solving skills
Excellent organisational and communication skills
Happy working full-time, office-based in Wakefield
Nice to Have
TikTok Ads or LinkedIn Ads certification
Experience with B2B campaigns
Knowledge of CMS platforms (WordPress or bespoke) and basic HTML/CSS
Benefits
Company pension scheme
Free onsite parking
Regular social events, incentives, food days and team outings
Ongoing training and development
A genuinely supportive culture that values and looks after its people
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