Account Director AOR ( Healthcare/ Pharma ) United Kingdom Hybrid 3 Days at Global Pharma
Account Director AOR ( Healthcare/ Pharma ) will not only have command of agency services but also influence strategic recommendations and client-side decision-making by being seen as the “agency lead” for their assigned brand/portfolio.
Location: London 3 days at Client Global Pharma
Keyword: experience: Client Facing Lead, (AOR) Agency Of Record, Patient Centric, Healthcare, Branding, Advertising, Positioning, Commercial Centric, Educational Material, Branding Material
Responsibilities:
Leadership Persona:
* Account lead - Owns several brands or one large brand
* An expert in all aspects of a client’s business, being able to speak to the category, across channels/audiences, etc., and to the larger internal teams
* Oversees account(s) totaling$4-6M+ in agency fee
* Presence – Authoritative (informed) and strategic mindset when meeting with the team, agency leaders, or clients.
* Masterful communicator with a combination of listening, speaking, and business writing skills; knows when to pick up the phone, when to be at the client, when to email
* Ability to identify cautionary client/project concerns that warrant proactive agency solutions and escalate to senior agency leadership
Relationship Building:
* Trust and personal equity with all cross-functional team members to be able to rally them when needed to address client needs
* Regularly works with strategy to provide clear and proactive POVs on brand milestones, competitors, or market events.
* External – Recognized as the leading voice in the clients’ minds
* Considers broader ways to “get a seat at the table” by developing relationships with the extended client team (e.g., research team, sales training, medical, etc.)
* Fosters collaboration for innovative client solutions, always looking for ways to serve the client better and to grow their business.
* Manages up with a clear narrative for the account overall; mentors junior staff to improve their performance.
Operational Proficiency:
* Brand oversight - Accountable for all aspects of projects within the assigned brand/portfolio; and ensuring strategic rationale
* Ensures junior team members are delivering quality account management deliverables
* Manage the team through the development of more strategic project briefs and ensure client agreement to all assumptions.
* Review all deliverables to meet quality standards and client expectations
* Manage cross-functional teams to ensure an organized delivery of effective and engaging creative reviews of assets
* Effectively activates the right people at the right time to connect and drive forward key client/brand workstreams
Financial Stewardship:
* total budget by having proactive, ongoing conversations with the project management team and clients/VP to meet revenue goals
* Final reviewer/approver of all project estimates, SOWs, and finance trackers to ensure accuracy
* Accountable for monthly forecasts provided to agency leadership and for transparently addressing issues that may impact agency revenue.
* Responsible for leading the Phasing & Utilization process internally; able to communicate a clear and coherent narrative to explain revenue phasing changes/implications
* Ability to identify and pull forward tactics to support staff utilization and meet the projected forecast as needed
* Future forward thinking to maintain/grow revenue.
Other Skillsets:
* Look for ways to become involved in the agency overall to establish rapport and demonstrate their commitment to growing as a future agency leader.
* Spearheads the brand planning process with strategy and creative to deliver the most innovative ideas possible and solidify the agency’s role as a strong partner
* Is capable of having ‘tough’ conversations internally and with clients, but instead handles them with professionalism and dignity to build further trust
* Identifies opportunities for live interactions as much as possible, focusing on ensuring the best possible client impression of the agency