Associate director, campaign development lead - hpv franchise (hybrid)

Overview

Our Digital team is innovating how we understand our patients and their needs. Working cross‑functionally, we are inventing new ways of communicating, measuring and interacting with our customers and patients through digital channels and technologies.

What happens when you take the lean, agile approach to digital marketing and apply it to pharma? A greater positive impact, on more lives, in less time. It's happening right here, right now – your chance to craft a career that matters, to be a catalyst for change, and inspire hope in patients who need it most.

Campaign Development Lead

Put your marketing strategy into action as you lead the development of our customer experience and campaign planning. Leveraging your strong understanding of customer insights, you'll shape and orchestrate fully integrated digital campaigns and confidently lead our agency and internal teams through the creative process for campaigns, resources, and relevant content. This is your chance to use your digital knowledge to employ new technologies and channels, developing customer‑experience best practices and targeting to achieve an optimal customer experience. Employing AGILE practices and a test‑and‑learn approach through each phase of the project, you'll wear many different hats as you collaborate with architects, scrum masters, agency contractors, internal legal, medical, and regulatory teams in the co‑design, co‑creation, and execution of campaign plans every step of the way. You'll be crucial in strategy development, creative development, approval, and market delivery, impacting the final product significantly.

Responsibilities

Lead the development of customer‑experience and campaign planning, orchestrate fully integrated digital campaigns, manage agency and internal teams throughout the creative process, collaborate with cross‑functional stakeholders (architects, scrum masters, agency contractors, legal, medical, and regulatory teams), drive the co‑design, co‑creation, and execution phases of campaign plans, and ensure effective strategy development, creative approval, and market delivery.

Qualifications

• Bachelor's degree (BS/BA)
• 5+ years of combined digital marketing/marketing support or sales experience
• Ability to work at our North Wales (Upper Gwynedd), Pennsylvania office at least 3 days per week
• Ability to work effectively in an ambiguous space, shifting from the tactical to the strategic
• Capacity to effectively collaborate and drive change while focusing on the co‑design, co‑creation, and execution phases of creative development
• Strong digital acumen and understanding of criteria for effective digital content
• Knowledge/experience in healthcare marketing and/or promotion
• Demonstrated ability to implement marketing strategies that work
• Excellent business and communication/influencing skills
• Experience and success in a cross‑functional team leadership role
• Well organized, highly motivated, process‑driven, results‑oriented personality
• Ability to re‑balance priorities and assume responsibility in a multi‑tasking environment
• Understanding of how to maximize digital channels, techniques, and operating models
• Ability to thrive within a data‑driven, fast‑paced setting defined by change
• Innovative thinking

Preferred Qualifications

• Digital marketing experience in the pharmaceutical industry

Skills

Required Skills: Digital Channels, Digital Marketing, Digital Strategy, Market Research, Omnichannel Marketing, Product Development, Product Launches

Preferred Skills: Current Employees apply

Benefits

We offer a comprehensive package of benefits. Available benefits include medical, dental, vision, healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at .

Salary range: $142,400.00 – $224,100.00.

The successful candidate will be eligible for annual bonus and long‑term incentive, if applicable.

Job Details

Employee Status: Regular

Relocation: No relocation

VISA Sponsorship: No

Travel Requirements: 10%

Flexible Work Arrangements: Hybrid

Equal Employment Opportunity

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit: