Freelance Senior Community Manager / YouTube Specialist
We are looking for a Freelance Senior Community Manager / YouTube Specialist to join our Community team in London. The 1000heads Community team is a collective of social media specialists delivering world-class editorial and social conversation for leading brands. You will work with Insights, Design, Strategy, and other specialists to deliver social-first work for our clients.
This role requires senior-level expertise in YouTube strategy, channel management, and optimisation. You will shape and deliver strategies that drive measurable growth, apply SEO best practices, and lead how clients succeed on YouTube. You will craft and own holistic YouTube strategies covering channel growth, audience development, creative optimisation, and long-term content planning.
Responsibilities
* Lead and deliver YouTube strategies across multiple clients, driving channel growth, audience development, and creative optimisation
* Develop and implement YouTube-first approaches that align with brand goals and broader social strategies
* Craft and optimise SEO-rich titles, descriptions, metadata, and tags for maximum discoverability and search ranking
* Establish, champion, and continuously refine YouTube best practices across publishing, content optimisation, and community engagement
* Provide senior editorial leadership by guiding ideation, creative briefing, and content planning with internal creative teams
* Deliver platform-specific copywriting with attention to brand voice, audience resonance, and keyword optimisation
* Oversee community engagement with on-the-pulse moderation and meaningful conversation management
* Manage day-to-day delivery of editorial calendars and creative campaigns, ensuring deadlines and quality
* Partner with creative and production teams to ensure YouTube content is designed for success (thumbnails, titles, scripting)
* Analyse performance data and deliver senior-level insights, growth recommendations, and strategic reporting to clients
* Research platform trends, algorithm updates, and emerging tools; apply innovations to client work
* Build trusted client relationships, contributing senior-level strategic thinking, creative leadership, and commercial awareness
* Mentor and develop junior team members, elevating the team's expertise in YouTube and community management
Requirements
* Proven ability to lead YouTube strategy for major brands or publishers, with demonstrable results in channel growth, engagement, and optimisation
* Strong expertise in YouTube SEO, metadata, and analytics, with a track record of applying best practices for measurable performance improvements
* Senior-level experience in copywriting for YouTube and social platforms, balancing creativity, brand voice, and keyword optimisation
* Solid understanding of social platforms, with fluency in video-first formats (YouTube Shorts, Instagram Reels, TikTok)
* Exceptional client-facing skills, with experience presenting strategies and results at a senior level
* Excellent organisational, time management, and leadership skills, with experience managing projects and teams under pressure
* Proficiency in YouTube Studio, Creator Studio tools, and wider analytics/SEO platforms
* Strategic, creative, and analytical mindset to identify opportunities, solve problems, and inspire innovation
* Passion for social culture with curiosity to stay ahead of trends and the confidence to challenge and innovate
About 1000heads
1000heads is a Social Transformation company. We combine expertise in data & analytics, strategy, technology, and creativity to help the world’s best businesses build Social Age brands. We deliver social-first insight, consultancy, and creative services to clients worldwide, including The North Face, Google, Diageo, Wella, Snap, Meta, Amazon, and the United Nations. We have offices in London, Berlin, New York, LA, Miami, Sydney, and Melbourne.
1000heads is an Equal Opportunities Employer. We are committed to promoting an inclusive environment that celebrates diversity. We welcome applicants irrespective of age, sex, race, ethnicity, disability, and other factors that do not affect an individual’s ability to perform their job. For more information, visit www.1000heads.com
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