Social Media Specialist Shifnal £28,000 - £30,000 plus bonus My Shifnal based client is looking for a Social Media Specialist to Join its dynamic digital marketing team and bring fresh ideas to their social media campaigns. In this role, you’ll be involved in every aspect of the process, you will manage multiple projects simultaneously, collaborating with a diverse range of clients and supporting our team in driving performance outcomes such as brand awareness, lead generation, and sales across platforms such as LinkedIn, Facebook, Instagram, and TikTok. Responsibilities * Develop and maintain a comprehensive understanding of client objectives, target audiences, competitors, and desired marketing outcomes. * Create and deliver engaging, audience-driven social media content – including Instagram reels and TikTok posts – and strategies that align with client goals and thematic priorities. * Manage social media campaigns across multiple platforms, including (but not limited to) TikTok, Facebook, Instagram, LinkedIn, YouTube, and X, ensuring they drive performance and meet objectives. * Write high-quality, accurate, and persuasive copy for social media, email campaigns, and website content. Your copy will need to be detailed and engaging, with a focus on tone, clarity, and consistency. * Produce detailed social media reports, incorporating client and competitor research, performance metrics, and actionable recommendations for improvement. Evaluate creative ad performance, website conversions, and overall campaign effectiveness. * Conduct ongoing research into emerging channels, trends, and techniques to ensure the company remains an industry leader in social media innovation. * Liaise regularly with account managers and clients via telephone, email, online meetings, or face-to-face interactions to maintain alignment on campaign progress and objectives. * Implement campaigns, including content scheduling and continuous reviews to optimise publishing times and maximise audience engagement. * Oversee budget management and campaign implementation, ensuring all projects are delivered on time and within financial parameters. Essential Skills & experience * Proven ability to independently drive social media campaigns and content creation, with exceptional attention to detail—to ensure accuracy, brand voice, and compelling messaging. * Strong experience in crafting engaging social media content, including written posts and videos. * Proven ability to adapt content or strategy to meet varying client requirements. * Proven track record in managing social media campaigns with a minimum of 2 years’ experience. * Comprehensive knowledge of Meta platforms, TikTok and LinkedIn. * Proficiency in Microsoft Office, including Excel, Word, and PowerPoint. * Ability to manage and analyse social media performance metrics and campaign data. Familiarity in social media video editing; Editing reels and TikTok content * Ability to interpret data and drive improvements, including creation of detailed reports using tools such as PowerPoint. To apply for this role please contact Sarah Dyehouse at Anderson Scott Solutions