The Role
This position will own the Asia marketplace and digital partner strategy, driving sustainable revenue growth while strengthening relationships with regional partners and distributors.
Key Responsibilities
* Marketplace Strategy & Growth: Develop and execute comprehensive joint business plans with strategic partners across Asian marketplaces including Amazon Japan, Singapore, Lazada, Shopee, Tmall, JD.com, Rakuten and other regional platforms.
* Drive revenue growth and profitability through structured planning, performance tracking and continuous optimisation.
* Identify new channel opportunities, including expansion into emerging platforms and social commerce channels such as Douyin and native platform social tools.
* Partner & Distributor Management: Act as the primary strategic contact for regional marketplace partners, ensuring alignment to brand strategy and commercial objectives.
* Share brand assets, product updates, campaign plans and insights to enable best‑in‑class execution.
* Collaborate closely with Export and Distribution teams to refine playbooks and strengthen joint business plans.
* Performance & Optimisation: Monitor marketplace KPIs including traffic, conversion, pricing, merchandising and promotional performance; ensure algorithm best practice and optimise listings to maximise visibility and conversion; analyse digital marketing performance and provide clear, data‑led recommendations to partners; track competitive activity and implement strategies to drive market share growth.
* Merchandising & Commercial Excellence: Oversee assortment strategy, promotional calendars and merchandising execution across platforms; manage budgets in partnership with Finance to ensure accurate forecasting, margin control and strong ROI; build robust reporting frameworks delivering actionable insights and continuous performance improvement.
What Were Looking For
* Significant experience managing digital marketplaces, with strong exposure to Asian e‑commerce ecosystems.
* Fluency in Mandarin and English (essential).
* Proven success driving meaningful online revenue growth through marketplace channels.
* Deep understanding of key Asian platforms, operational models, policies and commercial levers.
* Experience building and managing strategic key account partnerships.
* Strong grasp of digital marketing principles within e‑commerce environments.
* Analytical mindset with advanced Excel or Google Sheets capability.
* Experience working across international, multi‑stakeholder environments.
* High attention to detail, commercial acumen and structured problem‑solving skills.
* Experience or personal passion for health, wellness or nutrition is highly advantageous.
*Rates depend on experience and client requirements
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