About the role: The Senior Marketing Executive will be responsible for the implementation and measurement of integrated marketing campaigns, promoting our products and services targeted to B2B audiences (installers, specifiers, contractors, facilities managers, commercial end users, property developers etc) On a daily basis you'll be responsible for: 1. Implement and manage B2B marketing activities. Activities include direct marketing, PR, content marketing, social media, sales collateral, advertising, events, telemarketing and research, in line with marketing plans. 2. Delivering integrated marketing plans and campaigns that are data and insight driven and meet customer needs. 3. Deliver merchant and key partner marketing activity including online, price guides and promotional collateral. 4. Monitor, evaluate and report on the effectiveness of marketing activity and put forward recommendations for future activity. 5. Effective communication and engagement with key stakeholders across the business to develop and deliver marketing plans for audiences. 6. Interaction with other departments to ensure marketing activity is accurate and consistent with technical, legal and corporate policies.
*