Used Car Area Manager – Passenger Cars
Location: Field-based (covering UK retailer network in and around Midlands, Yorkshire & Wales)
Contract: Full-time, Permanent
Salary: £45-50K DOE + 20% Bonus + Company Car
About the Role
We’re looking for an experienced and commercially driven Used Car Area Manager (UCAM) to join our team!
In this pivotal field-based role, you’ll be responsible for developing and improving the sales performance and profitability of Volkswagen Passenger Cars retailers.
Working closely with retailer management teams and brand field colleagues, you’ll provide expert guidance, coaching, and analysis to improve the professionalism, performance, and customer experience of retailer used car departments. You’ll ensure retailers are aligned with the short, medium, and long-term objectives of the brand while driving sustainable growth and compliance with Approved Used standards.
Key Responsibilities
As a Used Car Area Manager, you will:
• Build strong relationships with retailers and brand colleagues to deliver sales and profitability objectives.
• Diagnose performance issues using KPIs and balanced scorecards, creating SMART action plans to drive improvement.
• Focus on key operational areas including stock profile, preparation, presentation, sales processes, and team capability.
• Ensure a high-quality customer experience for used car buyers in line with brand standards.
• Conduct structured financial reviews with stakeholders, identifying risks and opportunities for both retailer and brand.
• Ensure retailers comply with Approved Used Dealer Agreement standards, supporting them through audits and remedial actions.
• Collaborate cross-functionally with ASM, VWFS BDM, and other peers to deliver a cohesive, effective field strategy.
• Provide professional reports, insight, and coaching that lead to measurable improvements in retailer performance.
About You
This role would suit a commercially minded professional with significant experience in automotive retail or manufacturer field operations.
You will bring:
• Proven ability to engage, influence, and coach a diverse range of stakeholders.
• Strong understanding of core used car processes and retailer operations.
• Commercial and financial acumen with the ability to analyse data and drive profitability.
• Experience of retailer used car marketing strategies and digital presentation best practice.
• Excellent communication, organisation, and reporting skills.
• Confidence in challenging, supporting, and motivating retailer teams.
Desirable:
• Knowledge of local and national market opportunities for used car growth.
• Relevant Professional qualifications or accreditations.
Why Join Us
At DEKRA Automotive, we partner with leading brands to deliver measurable improvements in retail performance. You’ll join a supportive and professional team where your expertise makes a real difference to both retailers and the brand.
We offer a competitive salary, benefits package, and opportunities for personal and career development in line with your skills and ambition.
How to Apply
If you are ready to take on a challenging and rewarding role driving the performance of retailer used car operations, we’d love to hear from you. Apply today with your CV and covering letter.
No agencies please