B2B Marketing Executive
Marketing Manchester is excited to offer a fantastic opportunity for a passionate and experienced B2B Marketing Executive, in this role, you will join our Sector Marketing team, working to deliver high-profile, impactful campaigns that position Manchester, its assets, strengths, and differentiators as a leading global destination for investment.
You will help support the priorities of MIDAS, Manchester’s Inward Investment Agency, which promotes the city as an exceptional place to do business, particularly across key international markets and priority growth sectors.
We’re looking for someone with a strong track record in B2B marketing and a real passion for place marketing, who can help shape and elevate our strategic marketing approach. You’ll bring insight, creativity, and commercial awareness to influence senior decision-makers, and attract inward investment.
Key Responsibilities:
1. Delegation in-visits: assisting on the promotion of in-visits, working with MIDAS Business Development teams as appropriate
2. Social media: working with the marketing managers to load, monitor and measure campaigns on our B2B social media channels
3. Digital communications: production, distribution and promotion of regular newsletters to increase audience and subscriber engagement
4. Databases: managing marketing databases and inputting data into office systems that support the Marketing team functions. the CRM database, the financial management system etc
5. Collateral: assisting with the planning and co-ordination of promotional material across video, digital, print channels
6. Collating key statistics (event attendance, web stats, partner engagement, campaign reach etc) that input into campaign evaluation and reports
About you:
7. Previous experience in commercial property marketing would be advantageous
8. Previous experience in B2B marketing within any of Greater Manchester’s key sectors as defined by MIDAS would be advantageous
9. Demonstrable experience of administrating social media campaigns for a b2b audience (paid & organic) - ideally more than two years, although candidates with less than this who can demonstrate the necessary skills may apply and will be considered
10. Experience of using CRM databases is preferred
Essential skills:
11. Excellent planning and organisational skills with a superb level of attention to detail
12. Possess good budget management skills, including costing, supplier negotiation and budget development
13. Proactive, flexible and resilient, able to find common sense solutions to challenges
14. Strong interpersonal, written and verbal communication skills
15. Strong news-sense and awareness of business trends and sources
Marketing Manchester is part of The Growth Company (GC). GC is a unique multi-service delivery provider with a responsibility for delivering growth and prosperity for the city-region and beyond. GC is commercial in its ambitions, yet not-for- profit. The variety of audiences will mean the marketing function will have to deploy innovative effective B2B activity to influence c-suite decision makers; alongside influencing partners including national government departments and ultimately providing real purpose in a challenging and target performance environment.
You will be based at the Head Office in Manchester with agile working options.
At GC, safeguarding the welfare of all individuals including vulnerable adults and young people is a top priority, and we expect all staff to uphold this standard. All appointments follow Safer Recruitment Procedures, including a DBS check carried out by Due Diligence Limited (DDC Ltd), at no cost to the successful candidate.
Please note: It is a legal offence to apply for a role involving regulated activity if you are on the Barred List.
We are committed to increasing workforce diversity and offer a guaranteed interview to applicants who meet the essential criteria and either have a disability or are from a diverse ethnic community.
If this applies to you, you can request consideration under this scheme during the application process. Your request will be shared only with the Hiring Manager and Internal Recruitment Team.