Product Marketing & Lead Generation Manager
Role Specification:
Location: London (Hybrid)
Employment Type: Contract
Rate: £250 / day
Role Overview:
We're seeking a dynamic marketing professional with 3-5 years' experience to spearhead the go-to-market strategy for our innovative Horizon Scanner product and Market Abuse solutions. This is a unique dual-role that combines strategic product marketing with hands-on business development activities - perfect for someone who thrives on both creative marketing campaigns and direct customer engagement.
As part of our RegTech team, you'll be instrumental in bringing cutting-edge regulatory technology to market, working directly with our CEOs to build and execute comprehensive launch strategies. This role offers significant autonomy and the opportunity to make a real impact in a fast-growing sector.
Key Responsibilities:
Marketing Strategy & Execution:
* Develop and execute comprehensive product campaigns from initial strategy through to lead conversion
* Create compelling marketing materials including product one-pagers, sales presentations, case studies, and web content
* Design multi-channel product campaigns from initial strategy through to lead conversion
* Analyse campaign performance and optimize based on data-driven insights
Digital Marketing & Lead Generation:
* Plan, execute and optimize LinkedIn campaigns for both organic reach and paid advertising
* Manage company LinkedIn presence to maximize lead generation and brand awareness
* Develop email marketing campaigns and nurture sequences for prospect engagement
* Create and manage marketing automation workflows using relevant platforms
* Execute multi-channel campaigns including email, LinkedIn, content marketing, and industry events
Business Development & Sales Support:
* Conduct targeted outbound prospecting to identify and engage potential customers
* Qualify leads and manage initial sales conversations
* Support sales process with tailored marketing materials and prospect research
* Maintain CRM systems and track prospect engagement throughout the sales funnel
* Analyse competitor positioning and market trends in compliance solutions
Requirements:
* 3-5 years B2B marketing experience, preferably in B2B SaaS, specifically FinTech, or RegTech sectors
* Proven track record of successfully taking products to market from early stages
* Hands-on experience with marketing automation platforms and lead nurturing tools
* Strong LinkedIn optimization skills including organic content strategy and paid campaign management
* Comfortable with outbound sales activities including cold outreach and prospect qualification
* Website development or optimization experience highly valued
* Self-starter mentality with ability to work independently and manage multiple priorities
* Understanding of B2B sales cycles and customer journey mapping
What We Offer:
* Opportunity to shape the launch of an innovative RegTech product
* Direct collaboration with senior leadership team
* Flexible working arrangements (London/Hybrid)
* Professional development opportunities in a fast-growing sector
* Chance to make significant impact in a dynamic startup environment
About Kaizen
Kaizen are regulatory and data specialists on a mission to revolutionise compliance and make it easier for financial firms to work with regulation. By combining regulatory expertise with advanced technology, we've developed our multi-award winning automated services for trade and transaction reporting assurance, research and surveillance, shareholding disclosure and our Single Rulebook digital platform.
It's our forensic focus on data accuracy that sets us apart and we are proud to call many of the world's largest banks, asset managers, hedge funds and brokers as our clients.
Whether it is managing regulation, complying with market abuse regulation, reporting shareholding disclosures or reporting under MiFIR, EMIR or another G20 regulation, Kaizen helps clients reduce costs, improve data quality and meet their compliance obligations.
About Kaizen Single Rulebook
Single Rulebook is a pioneering RegTech company that delivers global regulatory intelligence tailored to the specific needs of financial services firms. Our mission is to solve the overwhelming volume and complexity challenge that compliance teams face: managing torrents of regulatory updates, circulars, and exchange rulebook changes across multiple markets.
Our AI-Powered Approach:
Single Rulebook employs advanced AI technology to automatically identify, classify, and track regulatory changes that matter most to each client. Our intelligent taxonomy filters out approximately 80% of irrelevant alerts, ensuring only business-critical changes surface immediately. This AI-driven approach transforms regulatory monitoring from reactive noise management to proactive strategic intelligence.
Beyond Traditional Alerts
: Our platform reveals how regulations interconnect across jurisdictions and venues, provides detailed redline comparisons showing exactly what changed and where, and offers powerful semantic search capabilities. This enables firms to connect regulatory dots - for instance, linking an exchange circular to its downstream impact on controls and procedures. This comprehensive view is particularly valuable for front-office and algorithmic trading teams managing frequent exchange rulebook changes.
AI Innovation at the Core: We're actively developing cutting-edge AI capabilities including:
* Intelligent Content Discovery: AI taxonomy that automatically categorises and tags regulatory conten
* tCross-Border Intelligence: AI-powered topic mapping that reveals regulatory patterns across jurisdiction
* sContextual Intelligence: Rule maps and semantic connections that help teams understand regulatory interconnection
* sGraph-Aware RAG: Advanced retrieval systems that leverage regulatory relationship graphs for precise, contextual response
s
Anticipated Impact of the Candidate
: The successful candidate will play a crucial role in bringing these AI innovations to market. You'll be working at the intersection of regulatory complexity and AI solution design, helping translate sophisticated technology into compelling market narratives. Your understanding of how compliance teams actually work will be invaluable in positioning our AI capabilities as practical solutions rather than technical features.
About Kaizen Surveillance
Kaizen is a specialist RegTech company delivering comprehensive Market Abuse Assurance solutions to financial institutions. We provide the expertise, technology, and training that firms need to confidently meet their regulatory obligations under MAR (Market Abuse Regulation) and MiFID II.
We combine deep regulatory expertise with innovative technology to help our clients stay ahead of evolving compliance requirements.
Our Approach
SME-Led Solutions: Our subject matter experts bring real-world regulatory experience, ensuring our solutions are built by practitioners who understand the complexities of market abuse detection and prevention.
Risk-First Methodology: We prioritize identifying and mitigating actual market abuse risks rather than simply generating alerts, helping firms focus resources where they matter most.
Integrated Assurance: Unlike point solutions, our three-pillar approach provides comprehensive coverage across prevention, detection, and response
Working with Compliance, Legal and Business End Users
At Single Rulebook, we work directly with three distinct stakeholder groups, each with unique needs, challenges, and professional languages. Success in this role requires understanding and authentically communicating with each audience.
Compliance Team
s are our primary users - professionals drowning in regulatory noise who need to focus on strategic response rather than manual filtering. They speak in terms of materiality frameworks, audit trails, and regulatory delivery timelines. Our AI helps them cut through 80% of irrelevant alerts to surface only business-critical changes
Legal Department
s require precise, defensible information about regulatory obligations and their interconnections. They think in terms of legal precedent, regulatory interpretation, and risk mitigation. Our contextual intelligence features - rule maps and semantic connections - help legal teams understand how one regulatory change ripples across multiple business lines and jurisdictions
Business End User
s - particularly front-office and algorithmic trading teams - need to understand operational impact quickly. They're concerned with trading strategies, market access, and business continuity. Our platform shows them exactly how an exchange circular affects their controls and procedures, translating regulatory complexity into actionable business intelligence.
Why Speaking Their Language Matters:
Your ability to authentically communicate with these audiences will be transformational for our go-to-market success. When you understand that a compliance officer cares about "regulatory delivery accountability" while a trader needs to know about "operational impact on trading strategies," you can craft messages that resonate immediately rather than requiring translation.
This linguistic fluency becomes particularly powerful when positioning our AI capabilities. Instead of talking about "machine learning algorithms," you'll speak about "intelligent materiality detection" to compliance teams, "regulatory precedent mapping" to legal departments, and "operational risk signals" to business users.
Your regulatory domain knowledge will help you avoid the common RegTech marketing trap of over-promising on AI capabilities. You'll understand the difference between regulatory monitoring and regulatory intelligence, enabling you to position Single Rulebook's sophisticated AI as a genuine solution to real compliance challenges rather than just another technology platform.
This authentic communication approach directly supports our core value proposition: transforming regulatory intelligence from reactive monitoring to proactive management.