Job Title: Paid Social Creative Strategist @ Fast-growing DTC wellness brand
Location: London (5x days in the office)
Job Type: Full-Time, Permanent
Salary: £40,000 – £60,000 DOE
A fast-growing, digitally native consumer brand is looking for a Paid Social Creative Strategist to build and scale its performance creative engine across key acquisition channels.
Operating across multiple high-growth product categories, the business has established paid social as a core driver of growth. This role sits at the intersection of creativity and performance, focused on producing high-converting creative, testing at speed, and scaling what works.
You’ll work closely with the performance and acquisition teams, owning creative strategy end-to-end and directly impacting customer acquisition and revenue.
If you’re obsessed with what makes people stop scrolling, click, and convert, and want to operate in a fast-paced, high-growth environment- this is a brilliant opportunity.
Key Responsibilities
* Own and execute paid social creative strategy across Meta and TikTok
* Develop high-performing hooks, messaging angles and campaign concepts
* Build and run a high-velocity creative testing programme
* Analyse performance data and translate insights into new creative directions
* Write scripts, hooks, headlines and direct-response copy
* Brief and manage designers, editors and external creators
* Take concepts from ideation through to live campaigns
* Continuously iterate on creative to improve CAC, ROAS and overall performance
* Collaborate closely with Performance, Acquisition and Creative teams
Skills & Experience Required
* Experience creating paid social creative in a D2C, eCommerce or performance-driven environment
* Strong understanding of Meta and/or TikTok ad platforms
* Ability to turn data and insights into high-performing creative concepts
* Strong copywriting and scripting skills for direct-response advertising
* Experience running or contributing to creative testing frameworks
* Highly organised, proactive and comfortable working at pace
* Experience working with UGC and creator-led content
* Exposure to influencer marketing or creator partnerships
* Strong understanding of full-funnel performance metrics (CAC, ROAS, etc.)
Why Apply?
* Join a fast-growing consumer brand with paid social at the core of its growth strategy
* Take ownership of creative strategy and see direct impact on performance
* Work in a highly collaborative, creative and fast-paced environment
* Clear opportunity to develop and grow within a scaling team
* Be part of building a high-performing creative engine from the ground up
If you would like a confidential chat about this role or your next career move, then please get in contact with:
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