As a Sales & Retention Manager, you’ll be responsible for driving membership growth, maximising retention, and ensuring the live member movement continues to grow. Reporting directly to the General Manager, this full‑time leadership role involves leading sales initiatives, supporting the wider team, and ensuring every member’s journey is seamless from the first visit onwards.
Responsibilities
* Advocate and deliver the FUNDAMENTALS sales process, training and coaching the team to perform at their best.
* Drive new member sales while maximising retention of existing members to grow the live member movement.
* Own the activity planner for the club, ensuring initiatives are well‑planned, executed, and impactful.
* Implement creative lead‑generation strategies both internally and externally.
* Monitor dashboards and KPIs, provide key insights to the team, and ensure targets are met.
* Drive all revenue lines from memberships, product, and secondary spend to maximise profitability.
* Prepare and deliver monthly sales presentations to the wider management team.
* Build strong local business partnerships and develop #WeMoveBusinesses opportunities.
* Lead by example on reception and the gym floor in this member‑facing role.
* Engage in national initiatives such as #WorkoutWednesday and #WeCommunicate.
* Provide honest, constructive feedback to team members, supporting their development and performance.
* Support the General Manager with operational tasks including health & safety, facilities, maintenance, recruitment, and presentation standards.
Qualifications
* Passionate about health, fitness, and wellness.
* A proven leader with the ability to inspire and coach a team.
* Strong sales and retention focus with a results‑driven mindset.
* Excellent communication and interpersonal skills, able to adapt style to different audiences.
* Positive, solutions‑focused, and resilient under pressure.
* Ambitious, driven, and keen to develop further in leadership.
* Flexible to work evenings, weekends, and bank holidays to support the needs of the business.
Benefits
To be part of Frasers Group you’ll receive:
* Free gym membership.
* 20% discount across all Frasers Group brands.
* Eligibility for the Fearless 1000 Bonus Scheme.
* Monthly Frasers Champion awards – winners receive double their salary for the month.
* Reward & recognition through Everlast Gyms Monthly Champions.
* Training and funded qualifications, including Level 3 & 5 in Management & Leadership.
* The chance to enhance your fitness knowledge with product training, plus opportunities to deliver PT and group training.
At Frasers Group, we live by our principles:
* Think without limits – move fast, think fearlessly, and take the team with you.
* Own it and back yourself – own the basics, your role, and the results.
* Be relevant – to our people, our partners, and the planet.
Seniority level
Not Applicable
Employment type
Full‑time
Job function
Sales and Business Development
Industries
Wellness and Fitness Services
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