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Boutique director

London
Placed by Leon
Director
Posted: 21 July
Offer description

Placed by Leon has partnered with a well-respected fine watch brand that is a leader in Haute Horlogerie.


My client is seeking a Boutique Director to lead a successful and loyal sales team that create memorable experiences for their clients.


Key Accountabilities


* Drive the growth and desirability of the Brand through external networking and client events
* Build strong relationships with Personal Shopping teams.
* Initiate in-boutique events and strategic partnerships to increase sales and traffic
* Stay informed about local market dynamics and competitor activities
* Lead CRM and clienteling efforts, collaborating with the boutique team to deliver a personalized client experience
* Cultivate and maintain relationships with existing clients and new prospects
* Expand and manage the VVIP client database
* Achieve both qualitative and quantitative targets aligned with Brand objectives
* Develop and implement action plans to meet boutique and Maison sales goals
* Monitor and analyse boutique performance, sharing insights and best practices
* Demonstrate strong sales leadership by setting and tracking KPIs for team members
* Drive adoption of new tools and services; manage boutique operations according to Brand and Group compliance
* Ensure adherence to Brand standards and procedures
* Act as a Brand ambassador, upholding the Maison’s values and rituals
* Serve as the main point of contact for Group and International HQ, facilitating visits and events
* Maintain the integrity of Brand image across client interactions and within the local luxury community
* Build an effective boutique team through strategic recruitment and talent development
* Foster individual motivation through tailored coaching, feedback, and development plans
* Identify training needs and conduct ongoing coaching and role-playing exercises
* Inspire a cohesive team spirit, clearly communicating the Maison’s vision and strategy
* Lead by example with professionalism and commitment to performance excellence
* Manage performance proactively to exceed expectations and meet defined KPIs


Key Requirements:


* Minimum 4+ years of experience in retail management, preferably within high watchmaking or high-value luxury product sectors
* Proven track record in driving boutique performance across sales, client engagement, and operations
* Deep understanding of clienteling with a strong service and hospitality mindset
* Excellent leadership, communication, and interpersonal skills
* Strong attention to detail with the ability to manage multiple priorities and tasks with accuracy
* Self-starter with a collaborative, team-oriented approach
* Availability to work flexible retail hours, including evenings and weekends
* Proficient in English; additional languages are a plus
* Strong customer service orientation with precise knowledge of client needs and expectations
* Solid knowledge of the local luxury retail market, with specific familiarity with Harrods being an asset
* Proficient in Microsoft Office; SAP knowledge is advantageous


The role will include a team and personal bonus, which will significantly increase the annual take home salary.

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