Role Overview
In this role you’ll sit as part of the Global Proposition & Product Marketing team, working alongside other product marketing specialists responsible for headsets, software & services, and more. You’ll serve as the bridge between the product organization, marketing function and regional teams. Passionate about products and storytelling, this tight‑knit team is unashamed customer‑geeks.
The role reports to the Head of Video Marketing, Global Proposition & Product Marketing based in North America.
Responsibilities
* Collaborate on the value proposition for all new Jabra Panacast video launches, working with Product Management to deliver the brief to marketing.
* Coordinate the marketing launch plan for all NPI, interacting with colleagues from Market Insights, our in‑house creative team, digital marketing, PR and other stakeholders.
* Assist in creating propositions & messaging tailored distinctly towards customers (end‑users & ITDM), channel partners & alliance sellers.
* Work closely with the Product Management teams to ensure accuracy of all product messaging and value propositions.
* Act as the bridge within the product marketing function that interfaces with Jabra brand, creative, digital and PR/Communications teams.
* Translate complex & technical video product concepts into compelling, understandable stories supported by insights & proposition testing.
* Develop & deliver product‑training and enablement material for internal and external audiences, plus compelling, high‑impact sell‑in content for customers.
* Work closely with various stakeholders in the Video business unit to ensure long‑term product viability.
* Consistently include software & services as part of the overarching story, and knit these elements into marketing launch planning.
Qualifications
* Outstanding communication skills, able to present with confidence and impact to both internal and external audiences.
* In‑depth understanding of the video/meeting room category with strong focus on new product introduction in video conferencing, unified communications, or adjacent technologies.
* Experience working with or alongside key alliance/ecosystem partners such as Microsoft, Zoom or Google.
* Minimum 6 years of product marketing experience (global or regional).
* Creative mindset with the ability to craft inspiring stories and bring them to life visually (e.g., eLearning, PowerPoint).
* Curiosity about the why and the who, with a willingness to re‑evaluate existing beliefs and uncover insights that lead to compelling propositions.
* Strong stakeholder management and interpersonal skills, able to network across functional boundaries.
* Flexible to occasional international travel, based on business need.
Work Environment
At GN we encourage flexible working whenever possible. You can choose the most suitable mix of in‑person collaboration and hybrid arrangements. Occasional international travel is expected based on business needs.
All applicants will receive equal consideration for employment.
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