Digital Marketing Executive Location: Hybrid, Office based in Leicester LE19 1SU Salary: Up to £23,200 DOE based on part-time hours Excellent Benefits Contract Type: Permanent, Part-time (4 days per week, 30 hours) What We Can Offer You: Hybrid Working, Performance-Related Bonus, Life Assurance, Vitality Private Healthcare, Additional Holiday Purchase, Health Cash Plan, Subsidised Gym Memberships, Cycle to Work scheme, Discount Vouchers and Access to Wellbeing Resources! Why Do We Want You Mercia Group, part of Wilmington plc, are looking for a proactive and creative Digital Marketing Executive ready to take the next step in their marketing career! This is an exciting opportunity to develop your skills in content creation and email marketing, working on high-quality, data-driven campaigns that support client engagement, lead generation, and retention. We’re looking for someone who is excited to grow, collaborate, and make a real impact with us in the accountancy sector! Please note: To complete your application, you will be redirected to Wilmington plc’s career site. At Wilmington plc, we celebrate individuality and are committed to fostering an inclusive workplace. As a Disability Confident employer, we shortlist all applicants who meet the essential role criteria and guarantee an interview for candidates with disabilities who meet these criteria. For reasonable adjustments or to apply under our interview guarantee scheme, please use the contact details provided once you have clicked “apply”! You will be responsible for: Content Marketing • Developing and maintaining a content calendar aligned with campaign priorities and business goals. • Producing thought leadership articles, blogs, and educational content optimised for SEO to increase visibility and engagement. • Creating impactful case studies and whitepapers to support lead generation and demonstrate Mercia’s value to clients. • Collaborating with subject matter experts to develop authoritative, industry-relevant content. • Ensuring brand tone of voice and messaging is consistent across all written content. Email Marketing • Planning, creating, and executing integrated email campaigns across various customer segments. • Developing and managing lifecycle workflows to support client onboarding, retention, cross-sell, and upsell initiatives. • Leveraging data-driven insights to segment audiences and deliver personalised email communications. • Monitoring and reporting on key performance metrics (open rates, click-through rates, conversions), making recommendations to improve future campaigns. • Conducting A/B testing on subject lines, content, and design to maximise campaign effectiveness. Collaboration and Stakeholder Management • Working closely with the wider Marketing team to align content and email activity with overall marketing plans. • Collaborating with sales and other departments to ensure marketing activity supports lead generation and customer engagement objectives. • Supporting internal communications initiatives as required to engage employees and align them with Mercia’s brand strategy. What’s the Best Thing About This Role You’ll get to have real ownership of creative and data-driven marketing campaigns that make a measurable impact on Mercia’s growth. You’ll play a key role in positioning Mercia as a thought leader in the accountancy sector, while developing your skills alongside a supportive and experienced team! What’s the Most Challenging Thing About This Role You’ll be working across multiple campaigns and content streams, often with tight deadlines and shifting priorities. You’ll need to have strong attention to detail, the ability to work to deadlines, and the flexibility to adapt to content and campaigns quickly in a fast-paced environment. What We’re Looking For To be successful in this role, you must have: • Previous experience in a marketing role (B2B, B2C, or marketing agency background welcome). • A strong interest in content creation and email marketing. • Excellent written communication skills with the ability to produce engaging, audience-focused copy. • Good organisational skills with the ability to manage multiple projects and deadlines. • A proactive and creative approach, with the confidence to bring new ideas to the team. To be successful in this role, it would be great if you have: • Knowledge of SEO principles and experience creating optimised content. • Experience using email marketing platforms (e.g., HubSpot, Mailchimp, or similar). • Familiarity with analysing campaign performance data and applying insights to improve results. We know it’s not a skill, but the successful candidate must have permission to work in the role’s location by the start of their employment. About us Mercia Group, part of Wilmington plc, a leading provider of information, education, and networking services. At Mercia, we support accountancy firms across the UK with high-quality training, content, and resources. By joining our team, you’ll be part of a forward-thinking business that values curiosity, collaboration, and continuous growth. Find What You’re Looking For We are ambitious and inclusive, filled with integrity and curiosity. We are Wilmington plc. Are you Join us and achieve more within your career with mutual respect, support and fair rewards. Click on “APPLY” today