At Randstad, we are redefining the world of work. We are seeking a Senior Digital Lead/Senior Digital Marketing Lead/Product Marketing Lead for a 6/12 month FTC. This role will own the UK market rollout and commercial launch of our new, cutting-edge SaaS platform. Role Overview: As the Senior Digital Lead, you will be responsible for the end-to-end launch strategy of our new digital platform. You will move beyond simple implementation to focus on adoption, engagement, and revenue. You will use your background in Tech/SaaS to translate complex product capabilities into compelling messages and campaigns for our recruiters, clients, and candidates. You are the Product Owner within the marketing team for the UK market, ensuring the voice of our users shapes the future of the platform. Key Responsibilities: Design and execute the UK marketing strategy for the new digital marketplace, segmenting rollout by sector and by both B2B and B2C audiences. Define success metrics for the launch, focusing on user acquisition, active usage and platform influenced revenue. Own the digital footprint of the product, specifically updating website copy, landing pages, and service descriptions to reflect the new value proposition. Work closely with the Content Lead to develop and implement a content strategy that educates the market and drives adoption. Partner with Marketing experts to create toolkits for the launch and roll out including webinars, one...