Location & Salary
Location: London, UK. Working Hours: Full-time (32 hours/week). Salary: £35,000 – £45,000 per year.
About Persona Beauty
Persona Beauty is a growing creative brand based in the UK, specialising in custom nail art, eyelashes, and 3D‑printed fashion accessories. Our products blend Eastern aesthetics, cosplay culture, and modern creative design. We operate a multi‑channel e‑commerce model and an in‑house design studio pipeline, spanning:
* Two London retail locations.
* Pop‑up events & fashion/art exhibitions.
* Shopify online store.
* Xiaohongshu (RED) promotion.
* B2B partnerships for 3D‑printed fashion accessories/installations.
* UK cosplay & ACG (2D culture) communities.
* A strong UK‑based Asian customer base.
We look forward to welcoming you to Persona Beauty.
Key Responsibilities
* Develop and execute integrated marketing strategies (online & offline).
* Manage and grow brand presence on Instagram, TikTok, Xiaohongshu (RED), and Shopify.
* Produce high‑quality Chinese & English content: photos, videos, product posts, storytelling captions.
* Write engaging Xiaohongshu‑style content (Chinese copywriting essential).
* Plan and support pop‑up events, exhibitions, cosplay‑related activities, and product launches.
* Collaborate with influencers, KOLs, and cosplay/creative communities.
* Organise photoshoots, video shoots, and visual asset management.
* Strengthen consistent brand identity and creative direction.
* Conduct market research and identify new growth opportunities.
* Prepare marketing materials for B2B partnerships.
* Analyse marketing performance and provide monthly reports.
Key Requirements
* Experience in marketing, content creation, brand management, and media management.
* Education: Bachelor’s degree or above in Marketing, Media, Advertising, Business Management, Creative Design, or related fields preferred.
* Strong Chinese writing ability required (Xiaohongshu content creation).
* Familiar with social media platform algorithms and traffic rules, especially Instagram, TikTok, and Xiaohongshu.
* Knowledge of content trends on Xiaohongshu, Instagram, TikTok.
* Interest in cosplay, ACG culture, fashion, beauty, or 3D design.
* Strong aesthetic sense; ability to produce visuals is a plus.
* Creative, proactive, detail‑oriented.
* Excellent Chinese & English communication skills in listening, speaking, reading, and writing.
What We Offer
* Salary: £35,000–£45,000 per year.
* Full‑time position with stable hours (32 hrs/week).
* Creative, supportive work environment.
* Opportunities to participate in cosplay shows, 3D fashion installations, pop‑ups, and more.
* Real growth and leadership opportunities as the brand expands.
* A chance to shape the identity of a culturally distinctive, innovative brand.
Additional Details
Experience: Required
Languages: Chinese – Advanced, English – Advanced
Employment: Full‑time
Schedule: Thursday - Sunday
Salary: £35,000 – £45,000 yearly
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