Overview
Sport54 – Behind The Volt (BTV) is a specialist business within the 54Group focused on redefining sports and entertainment events through technology, creativity, and live production excellence. BTV operates globally across 20+ countries, delivering special effects, lighting, digital surface integration, broadcast scenography, network creation and immersive event experiences for leading rights holders, federations, and brands.
BTV operates within the 54Group, an international sports and entertainment agency serving five regions and eight offices. 54 provides Strategic Advisory, Asset Optimisation, and Activation & Engagement services in collaboration with rights holders, brands, and investors.
Role Overview: We are seeking a driven and commercially minded Commercial Manager to lead the sales and business development function at Behind the Volt. This is a key client-facing role focused on identifying new opportunities, building long-term partnerships, and driving growth across the full spectrum of BTV’s services. The successful candidate will develop a pipeline of qualified leads, own client relationships, deliver against revenue targets, and promote the BTV proposition to both existing and new markets. You’ll work across sports, entertainment, experiential activations, and global live events, tailoring technical and creative solutions to meet each brief.
Responsibilities
* Lead the development and execution of the BTV sales strategy in collaboration with the Leadership team
* Identify, target, and convert new business opportunities across sectors including sports, festivals, conferences, exhibitions, brand activations, and broadcast
* Build a strong and qualified pipeline through proactive outreach, networking, referrals, and strategic prospecting
* Manage inbound opportunities and RFP responses with clarity, pace, and attention to detail
* Create, prepare and deliver compelling sales proposals, pitch decks, and commercial presentations in collaboration with the creative and operations teams
Client Relationship Management
* Own and grow key client relationships, acting as the primary commercial point of contact from pitch to delivery
* Understand client objectives and tailor BTV’s offerings across: Consultancy (Strategy, Design and Planning); Networks & Infrastructure (Information, E-Sport/Broadcast, Converged); Digital (Displays, Interactive, Broadcast Visuals); Lighting (Projection Mapping, Lasers, Scenic Lighting); Special Effects (Pyrotechnics, Activations, Atmospheric Enhancements)
* Lead commercial negotiation, contract development, and deal closure
* Provide exceptional service and proactive solution design
Commercial Performance & Reporting
* Track and report on sales performance against quarterly and annual targets
* Monitor market trends, competitive activity, and sector opportunities
* Collaborate with finance to develop accurate forecasting and budget alignment
* Represent BTV at sport and industry events, trade shows, and client meetings
Skills, Experience & Aptitudes
* 5+ years in a commercial, sales, or business development role in live events, experiential, broadcast, or creative technology sectors
* Proven success selling complex, multi-service event solutions (production, technical, creative, digital content)
* B2B sales experience with existing contacts within the sports industry
* Confident presenting and pitching to senior decision-makers
* Strong understanding of live event ecosystems and client needs across sport, entertainment, and broadcast
* Experience managing the end-to-end sales cycle from lead generation to deal closure
* Ability to translate complex technical capabilities into clear client solutions
* CRM experience (Salesforce preferable), pipeline management, and commercial reporting
* Collaborative, entrepreneurial, and solution-oriented mindset
* Technical knowledge of BTV's business or ability to understand it
Personal Attributes
* Passionate about live experiences, sports and entertainment innovation
* Entrepreneurial spirit with high personal accountability
* Excellent interpersonal, networking and communication skills
* Curious, agile, and confident navigating fast-paced environments
* Proactive self-starter who thrives on building something new and impactful
* Flexible and trustworthy with willingness to travel frequently
Salary and Benefits
* Competitive base salary + commission structure
* Annual discretionary bonus (up to 8%: 3% Company / 5% Individual)
* 25 Days Annual Leave (+ Public Holidays), pro-rated
* Private Healthcare
* Employee Assistance Program (EAP)
* Flexible working hours
Location and Employment Details
Location: Behind the Volt (Hybrid)
Department: Commercial
Employment Type: Full Time
Reporting To: Tim Manton
About 54
54 is a sports and entertainment agency operating across five regions and eight offices across the UK, Europe, MENA, APAC and USA. It works with rights holders, governing bodies, brands and investors, with service areas in Strategic Advisory, Asset Optimisation, and Activation & Engagement.
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