Gaucho Restaurants – Regional Marketing Manager
About Gaucho. At Gaucho, we bring contemporary, Argentine-inspired dining to the UK, with exceptional steak, world-class wines, and warm, attentive service at the heart of every experience. Our restaurants capture the vibrant Gaucho energy within sophisticated, welcoming settings. With locations across London and the UK, Gaucho continues to set the standard for unforgettable dining.
About The Role
Working closely with the Senior Marketing Manager, the Regional Marketing Manager will play a pivotal role in the growth of Gaucho in the UK. As the regional marketing lead and brand guardian for Gaucho’s eight restaurants outside London, you’ll lead the day-to-day marketing efforts, delivering strategic and creative campaigns that engage existing and new guests.
Acting as the key link between our regional teams and the London head office, you will play a critical role in delivering brand growth, awareness, and guest engagement in your market.
This is a fantastic opportunity for an engaged, inspiring, and experienced marketer who can work independently and proactively, to drive results.
Key Responsibilities
* Lead the marketing and brand strategies for Gaucho’s regional restaurants.
* Act as brand guardian, ensuring all marketing activations align with Gaucho’s tone, style, and vision.
* Plan and execute creative local marketing plans including events, and activations, whilst aligning with the group brand strategy.
* Identify, build, and manage strategic partnerships with local businesses and brands.
* Work closely with the local regional PR agency to generate new stories, secure press coverage and engage influencers.
* Monitor and analyse campaign performance impact, reporting insights back to the Senior Marketing Manager.
* Manage creative production including photo and video shorts, and brief/manage external suppliers and agencies to deliver best-in-class work.
* Travel regularly between the regional restaurants and to the London Head Office.
The Ideal Candidate
* 4-5 years’ experience in marketing, ideally within multi-site premium dining.
* Strong understanding of regional marketing dynamics and consumer behaviours across different UK cities.
* Expertise in earned, owned, and paid channels – understanding of the full marketing funnel and building seamless, high-impact 360° campaigns.
* Proven track record of planning and executing marketing campaigns, activations and events.
* Highly organised and proactive, with the ability to manage and prioritise multiple projects.
* Excellent communication skills, including strong copywriting ability for a variety of platforms and audiences.
* Confident relationship-builder who can engage and inspire internal teams and external partners.
* Comfortable with regular travel and occasional evening/weekend work for events.
* Creative, energetic, and passionate about restaurants and hospitality.
Benefits and Training
* 50% off your food bill at all Gaucho restaurants
* Referral and Length of Service Bonuses
* Incentive and reward schemes
* Cycle to work schemes and discounted gym membership
* Gaucho Benefits
* Industry Apprenticeship Program Opportunities
* Career Development and Training Programs
* Training provided by the Gaucho L.A.B
* 28 paid annual holidays + options to purchase additional days
*Please note this role is mainly based in our Head office in Oxford Circus, London with travel to our Regional restaurants*
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