Digital Marketing Executive (CRM and Social Media Focus) : Up to A GBP 32,000
Location: London based (office and site visits) with 1:day WFH
An exciting opportunity for a CRM:led Digital Marketing Executive to join a fantastic pub company. This role is primarily focused on CRM and email marketing, with additional responsibility for supporting social media activity across brand channels. You will play a key role in driving customer engagement, bookings, and loyalty through data:led marketing campaigns.
Key Responsibilities:
* Plan, build, and deliver CRM/email marketing campaigns end to end
* Develop and optimise automated customer journeys and personalised communications
* Segment customer data to deliver targeted and relevant messaging
* Manage and maintain the CRM system to ensure accurate campaign execution
* Conduct A/B testing to improve engagement and conversion performance
* Monitor, analyse, and report on CRM campaign results
* Support planning and delivery of organic social media content
* Assist in creating engaging social content including copy and visuals
* Work closely with internal teams to align CRM and social activity with business goals
* Stay up to date with CRM, digital marketing, and social media trends
Ideal Profile:
* Proven experience in CRM and email marketing
* Strong understanding of customer segmentation, automation, and campaign optimisation
* Experience supporting social media activity
* Analytical mindset with strong reporting skills
* Highly organised with strong attention to detail
* Hospitality, retail, or multi:site experience is beneficial
If you are keen to discuss the details further, please apply today or send your cv to Kate B OR call 790