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Commercial analyst

Wolverhampton (West Midlands)
Commercial analyst
£35,000 - £50,000 a year
Posted: 18h ago
Offer description

The Commercial Analyst works closely within a specific business unit and enterprise vertical in the Commercial Sales Organisation, acting as a key analytical and operational ally. This dynamic role balances focused strategic and operational collaboration with involvement in cross-functional strategic initiatives, delivering both in-depth business unit insights and wide-reaching organizational value. This role breaks the mold of a typical analyst position, you will be a trusted business partner who transforms data into actionable commercial strategies, questions assumptions with solid evidence, and plays a direct role in driving revenue growth. Pipeline Analysis & Forecasting Build and maintain weekly pipeline dashboards showing coverage, velocity, stage conversion, and deal health Support Enterprise Sales Leader(s) in forecast calls - providing data-driven perspectives on commit calls Track pipeline waterfall relating it to forecast expectations and flag risks proactively Analyse pipeline coverage ratios by segment, rep, and product - surface gaps before they become problems Deal Health Oversight, Reviews & Risk Identification Attend deal review meetings with data book prepared [deal history, progression, comparable deals) Flag at-risk deals based on stall patterns, missing next steps, or historical win/loss signals Challenge optimistic close dates or amounts with evidence from similar deals Maintain 'swing deal' tracker for high-impact opportunities requiring executive attention Analyse CAC/LTV and Pricing structure Performance Reporting & Insights Prepare weekly/monthly performance snapshots Conduct ad-hoc analysis on request Build rep-level scorecards showing activity, CRM health, attainment trends Prepare materials for Weekly/Monthly/Quarterly Business Reviews Business Partnership Weekly 1:1 with Sales Vertical Leadership – proactively setting the agenda, not order-taking Become the 'go-to' for Business Unit data questions - own credibility through accuracy and speed Translate sales leader asks into analytical frameworks – not just pulling reports •Build trust through reliability and project delivery Cross Functional Projects - strategic projects that serve the broader Sales Operations Team Territory & Capacity Planning: Model optimal territory design, quota allocation, headcount requirements Compensation Plan Modelling: Scenario test comp plan changes, build payout calculators, analyse incentive effectiveness Win/Loss Analysis: Interview reps, analyse patterns, produce actionable insights on what's working Market & Competitive Research: Size TAM/SAM, benchmark performance, assess competitive positioning Requirements Essential 3-5 years experience in sales operations, revenue operations, FP&A, or commercial analytic Advanced Excel/Google Sheets skills: pivot tables, VLOOKUP/INDEX-MATCH, scenario modelling, data visualization Salesforce or equivalent CRM experience: comfortable building reports, understanding pipeline mechanics, data hygiene AI tech stack experience and exposure: process automation and optimisation Commercial acumen: you understand how sales works - pipeline, forecasting, quotas, territories, comp plans Communication skills: can present insights to executives, write clear recommendations, facilitate difficult conversations Intellectual curiosity: you dig into 'why' not just 'what'; pattern recognition; love solving puzzles Self-directed: don't need handholding; proactive not reactive; manage your own workload Desirable Experience in B2B SaaS, subscription business models, or water treatment/environmental service SQL, Python, or BI tools (Tableau, Looker, Power BI) for deeper data analysis Exposure to territory planning, quota setting, or compensation plan design Sales methodology knowledge (MEDDIC, SPICED, Challenger, etc.) Previous experience in embedded/business partner analyst roles (not centralized reporting teams) Beyond the technical requirements, we need someone who: Loves the messy middle: You're comfortable with ambiguity. Sales data is never perfect - you work with what you have and improve it over time. Balances pace and precision: You know when 'roughly right now' beats 'perfectly right later.' You don't let perfect be the enemy of good. Builds credibility through delivery: You earn trust by being reliable, accurate, and helpful. Enjoys variety: One day you're in a deal review, the next you're modelling territories. The 75/25 split keeps things interesting. Wants to grow: This role is a springboard. Cross-functional projects develop skillset whilst annual Sales Vertical rotations broaden organisation exposure; career path to senior analyst or sales ops leadership. Benefits 25 days' holiday Bank Holidays Company Pension scheme Company Sick Pay (after qualifying period) Cycle to Work scheme available Employee rewards and discounts Option to join Health Care Cash Plan 24/7 365-day access to Employee Assistance Programme through Health Assured Access to on-going learning and development with our online learning platform Free onsite parking Life Assurance

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