To assist the Head of Digital and Content in developing and managing the Wrexham AFC brand, supported by effective marketing strategies to maximise commercial return across all revenue-generating areas of the Club.
MAIN RESPONSIBILITIES
Manage and execute major campaigns and day-to-day promotional activities across digital and traditional media platforms.
Create centralised marketing content, briefs, budgets, and oversee execution across various platforms, including print sourcing, buying, and design management.
Prioritise marketing campaigns and materials for ticketing, retail, membership, commercial, and hospitality sectors.
Support event promotions and partner activations with marketing collateral.
Collaborate with the Head of Communications on social media, website, and printed marketing content.
Manage and protect the Club’s brand and its integrity daily.
Adapt campaign content for diverse platforms to ensure effectiveness.
Utilise platform and data analytics to gain customer insights and inform future campaigns.
Assist with budget management and cost control.
Promote and grow the Club’s ticketing, retail, hospitality, and membership schemes.
Ensure adherence to brand guidelines, style guides, and tone of voice across all departments.
Develop creative briefs for agencies and freelancers for graphic design and video content.
Ensure a seamless user experience on the Club’s digital platforms and retail sites.
Liaise with the Data Protection Officer to complete legal paperwork for new projects.
Occasionally attend matchdays and events to liaise with officials and stakeholders.
Perform any other duties as required.
SAFEGUARDING RESPONSIBILITIES
Commit to providing a positive, safe, and supportive environment for all engaged with the Club, complying with safeguarding policies.
This role requires a basic DBS check.
HEALTH & SAFETY RESPONSIBILITIES
Take responsibility for health and safety of yourself and others affected by your actions.
Comply with the Club’s Health & Safety policies to meet legal obligations.
EQUALITY, DIVERSITY AND INCLUSION RESPONSIBILITIES
Uphold a commitment to equality, diversity, and inclusion in the workplace.
About The Candidate EXPERIENCE/QUALIFICATIONS REQUIRED
Degree in Marketing, Brand Management, or related field, or equivalent experience.
At least 3 years’ experience in a similar role, ideally within sports or entertainment with a global reach.
Proven experience managing external creative agencies and working with creative content.
Experience using CRM systems.
Data analysis and insight report development skills.
PERSON SPECIFICATION
Strong commercial awareness and strategic thinking.
Excellent communication skills, capable of engaging stakeholders.
Strong project management skills, managing multiple priorities.
Adaptability and ability to work under pressure.
Confidential handling of sensitive data.
Interest in football and understanding of the football industry.
About The Club CLUB VALUES
Code of Conduct
Wrexham Football Club expects the highest standards of integrity and conduct. All employees must act in the Club’s best interests, avoiding any conduct that could harm its reputation or relationships. Discriminatory, offensive, or violent behaviour is unacceptable. Concerns will be addressed according to Club policies.
Equality, Diversity & Inclusion
The Club is committed to equality, diversity, and inclusion, ensuring fair access and opportunities for all, regardless of protected characteristics. Discrimination or harassment will result in disciplinary action. We particularly welcome applications from underrepresented groups including women, ethnic minorities, LGBT individuals, and those with disabilities.
Safeguarding and Safer Recruitment
The Club is dedicated to safeguarding children and vulnerable adults, following best practices and legal obligations, including Safer Recruitment policies. Having a criminal record does not automatically disqualify applicants; each case is considered individually, and the Club complies with the DBS Code of Practice.
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