British Heart Foundation (BHF) is transforming its digital products and services to deliver more impactful, personalised experiences, increase fundraising income, and provide vital support to the 7.6 million people in the UK living with heart and circulatory conditions.
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As our new SEO Manager, youll lead a strategic shift in how we grow the visibility and reach of our digital content across search engines and AI-powered platforms. This is a key role in helping us connect with more people, drive engagement, and support our mission to save and improve lives.
Youll be responsible for:
1. Leading the development and delivery of BHFs SEO strategy to boost organic visibility, drive engagement, and support fundraising and awareness goals.
2. Monitoring performance using SEO and analytics tools, producing clear and accessible reports, and adapting strategies in response to evolving search trends including the impact of generative AI.
3. Collaborating with content designers, technical teams, and marketing colleagues to create high-quality, user-focused content that meets search intent and reflects BHFs mission.
4. Optimising website structure, on-page elements, and technical as...