Location: London
Function: Controlling
Team: EU Regional
Manager: Regional Brand Controller
Key Performance Indicators: Traffic, Marketing & Communication Metrics (Impression/Reach, EMV, ROAS), Budgeting & Planning Accuracy
About the Role
Responsible for developing and driving strategies for advertising investments, ensuring marketing & communications activities are efficiently linked to tangible business results. Acts as a key partner to Controlling, Marketing and Communications teams.
Responsibilities
* Advertise Planning & Budgeting: Drive budget and forecasting process, ensuring omni-channel advertising investments are strategically allocated across the marketing funnel to generate traffic to physical stores and online channels.
* KPI Setting: Set, track, and analyze financial and advertising related KPIs for campaigns and collaborations, drawing conclusions from trends to support future planning and provide feedback for improvements.
* Cross-Functional Partnership: Collaborate with Regional and Global teams to optimize investments. Key marketing & communications strategist for the region, collaborating closely with the Regional Head of Marketing and Communications.
* Processes & Tools: Design, implement, and continuously improve processes, creating new tools and standardized ways of working to drive efficiency (e.g., invoice tracking for timely & accurate cost bookings, sample ordering processes, spend trackers).
* Data Management & Business Intelligence: Support global development and use of Business Intelligence (BI) systems and tools for marketing, ensuring stakeholders can make data-driven decisions.
Qualifications
* Marketing/Communications & Financial Acumen: Experience in budgeting, forecasting, and financial controlling specifically within a marketing and communications function.
* Commercial & Analytical Skills: Ability to analyze commercial and advertising KPIs (traffic, conversion, AOV, returns) and translate data into actionable commercial strategies.
* Effective Communication: Skilled in presenting complex financial and commercial data clearly to influence stakeholders and guide business decisions.
* Strategic & Commercial Mindset: Capable of translating marketing activities into financial outcomes and aligning spend with long-term profitability and growth goals.
* Excellent Stakeholder Management: Adept at collaborating with and influencing cross-functional teams, including Marketing, Communications, and Controlling.
This is a full‑time role based in London. The position requires a presence in the office 3 days a week.
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