Overview
Join to apply for the Global Product Marketing Manager role at Linx Printing Technologies.
The Product Marketing Manager is responsible for the go-to-market (GTM) strategy for our next-generation printer. This pivotal role will bridge product development, sales, and marketing, ensuring a successful product launch and sustained market impact. You will own the marketing strategy for the product, creating compelling narratives, delivering high-impact promotional content, and ensuring the commercial teams are fully equipped to position and sell the product effectively. This role will be a hybrid role based out of our office in St Ives, Cambridgeshire.
Responsibilities
* Product Launch Ownership; Develop launch roadmaps and milestones in collaboration with cross-functional teams.
* Marketing Content Creation; Coordinate the creation and rollout of all marketing assets including case studies, customer success stories, and product proof points through agencies and internal teams.
* Campaign Execution; Collaborate with digital and content marketing teams to build product-specific social and promotional campaigns, that drive product presence across all channels.
* Sales Enablement; Build comprehensive sales enablement toolkits: one-pagers, battle cards, objection handling, demos, and training that enable confidence in positioning and selling of the product.
* Management of Global Marketing Team; Coach, develop and lead a team of 2 to achieve the agreed upon product launch timelines.
Essential requirements
* Willingness to travel to gather Voice-of-Customer feedback
* At least 4 years experience in product marketing within a marketing agency setting or industry, with evidence of delivering great marketing results
* Proven success in launching new products and managing cross-functional GTM initiatives
* Exceptional writing, storytelling and messaging skills
* Ability to manage multiple workstreams and deadlines in a fast-paced environment
* Strong interpersonal and stakeholder management skills
At Linx, a Veralto Company, we grow talent; we give you the opportunity to develop your career based on your strengths. Linx is a career destination for engaged, passionate and talented people who are driven to seek innovation, growth, and opportunity.
Veralto is a $5B global leader in essential technology solutions, and Linx is proud to be a Product Quality & Innovation company within Veralto. Our mission is to safeguard the world’s most vital resources and ensure trusted essential goods are available.
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