Shopper & Brand Activation Manager
Permanent
Based in St Albans/Hynrid WFH
P/T 4 days per week - Mon - Thurs
As a business we are looking forward to the next phase of our development, where we deliver 'Outperformance' defined by further accelerated growth that's ahead of market norms. One of the key strategic platforms to deliver this growth is our International Business, which is tasked to grow existing markets and geographies as well as enter new ones with our portfolio of well-loved brands.
As our Shopper & Brand Activation Manager for North America (USA & Canada) and Europe and the rest of the world, you will be required to support the International Senior Shopper Marketing Manager to drive the activation of our brands, in and close to stores, maximising ROI on our budgets and therefore delivering brand growth. We are seeking someone who can deliver best-in-class shopper activation strategies and executions with our retail and distribution partners that make our brands the most compelling choice and increase conversion, as well as drive NPD awareness and trial. The scope of this role covers all branded shopper focused activities where you will work on creative development, shopper focused media planning and activity execution with customers, which align with their omni-channel approach.
The role will require you to form strong, positive working relationships not just within the marketing community, but across the wider business and with external partners, and therefore the ability to successfully work cross-functionally is important.
What we need from you?
Experience working in an international branded FMCG business with a shopper or customer marketing, brand activation & commercial background. North America experience preferred
Self-starter with a strong sense of accountability & a commercial mindset, who can work in an entrepreneurial fast-paced international business environment, flexing across diverse cultures & working styles
Able to work collaboratively and build effective relationships working with a cross-functional team, including central UK & North American & EUROW commercial teams, external agencies & customers
Experience working in a virtual matrix environment with strong virtual communication skills
Enquiring mind with strong execution & activation capabilities
Resilience, agility & tenacity in the face of ambiguity & strong ability to learn
Good communication skills with the ability to confidently communicate both internally & externally
Expert level in Microsoft Office / PowerPoint is essential
Experience working on online & e-commerce channels also desirable
What you'll be doing?
Flawless Activation
Translate the brand proposition and brand plans into shopper marketing activations to deliver the P&L targets
Flawless activation of NPD and brand-led events across all relevant shopper touch points, accountable for concept, planning, booking, implementation and evaluation
Recommend and manage off fixture displays e.g. pre-filled shippers, FSDUs, parasite units
Support identification, set-up, onboarding & briefing of key external suppliers to activate initiatives
Business partnership
Develop strong understanding of the brands' priorities and key activities
Develop long term key customer relationships with buying and marketing teams to ensure that shopper activations are meeting customer strategies and challenges. Understand key customers' corporate themes and leverage into developing winning plans
Consult and gain approval from Senior Shopper Marketing Manager and Market Heads on key projects
Leverage learnings and best practices from UK Shopper Marketing teams; understand and roll out business-wide approach of what a successful shopper plan looks like whilst managing Australia's specificities
Leverage creative assets from the UK as and when relevant
Measure of success
Deliver the customer plans on time and on budget, ensuring they contribute to the overall delivery of the commercial targets
Put in place performance measures and enable ROI review of activities
What we offer you in return...?
Competitive salary
Car allowance
Bonus
Up to 7.5% pension
Life assurance
Wide range of online and in-house training
Access to an employee discount scheme, with access to hundreds of nationwide retailers
Ready to apply...?
Click apply, submitting an up-to-date CV tailored to this opportunity. We look forward to hearing from you.
A great British food company
Premier Foods is one of Britain's biggest listed food companies, employing over4,000 colleagues at 13 manufacturingsites and offices up and down the country.
Many of our brands have been part of UK lifefor more than a century and you'll find them in 90% of British households.
At Premier foods we believe in inclusion, authenticityandindividuality.We aim to ensure all existingand futurecolleagues are given equitable opportunities and are respected, valued and encouraged to bring their true authentic selves to workno matter who they are, what they look like, who they love or what they believe in.Our culture is one where everyone is welcome.
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