UK based
Job Overview:
This role will lead and grow all VIP & influencer partnerships. Manage the PR relations to generate awareness, earned media + impressions for the Jaded brand.
Responsibilities and Duties:
PR:
* Build and actively maintain relationships with all influencers, VIPS, stylists and agents
* Write press releases in line with collection launches and pitch to press - gaining extensive coverage globally for the brand + seed out to contacts
* Manage and make happen custom looks for VIP talent
* Work along side Marketing + Partnership teams to develop and execute strategic partnerships with influencers / celebrities / key talent
* Regularly initiate relationship building ideas - USA stylist showroom, influencer event etc
* Manage production of PR + gifting events end to end from conception + bookings through to execution and hosting
* Find and coordinating with PR agencies
Gifting/Paid:
* Lead and support our women's influencer gifting team to work in line with product launches and key business moments
* Negotiating all paid rates to ensure we are getting best rates + required deliverables
* Completing/approving all contracts and sending out to agents/managers
* Work with wider WW team to support to ensure PR boxes and 'elevated gifting boxes' go out within agreed timelines to correct talent
* Ensuring yourself and team are on top of any new talent / trending talent opportunities so we can be first to market with ideas
* Ensure agreed team KPI's are being hit
* Reporting - analysing and feeding back to wider team on what is / isn't working so we can strategically realign. Use tools such as lefty to support business decisions
Administration/General:
* Day to day management of talent + influence team - 3 direct reports (2 x Assistant + 1 x Coordinator)
* Monthly reporting
* Approving all invoices for influencer outreach/pr
* Hosting regular team catch up and check ins, issuing follow-up actions out to the team following meetings
* Lead by example, setting the tone and benchmarking the standards of work and conduct expected both in the day-to-day and on location / trips
Research:
* Ensure the company stays one-step ahead of the competition by finding the hottest new talent across all social platforms / cultural or trending moments
Requirements
* A true networker - able to bring a wealth of contacts and strong relationships on board to ensure we are targeting the most relevant editors / stylists + VIPs the industry to create as much hype and noise for the brand as possible
* 5+ year's experience working at a brand or agency ideally from a fashion / product background
* Confident + outgoing personality with experience engaging with influencers and media to build + maintain relationships on behalf the brand
* Someone who makes things happen - proactive + problem solver
* Flexible working approach, diligent and able to adapt to the needs of the team
* Proactive and collaborative by nature, with the ability to manage a high output calendar
* Impeccable organisation skills and the ability to keep things moving and ensure deadlines are met
* Strong interpersonal skills, with ability to act as an ambassador for the Jaded brand
Benefits
* 50% Employee Discount
* 24 days holiday per year (plus bank holidays)
* A paid day off on your birthday
* A paid moving day per year
* Hybrid Working Arrangements - 1 day per week WFH after 6 month probation
* Pension Scheme
* Bonus Scheme
* Employee Assistance Programme for you and your family
* £500 employee referral bonus scheme
* Local Business Discounts (cafés, fitness, beauty etc)
* North-West London office location directly located next to good transport links
* Casual office dress code (your style of dress is up to you, wear what you feel best in)
* Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies)
* Regular Office Social Events (e.g. payday socials)