Marketing Lead – Triffin
Triffin launched in 2024 to improve finance outcomes for consumer brands. We’re building the AI‑powered finance operating system for the next generation of DTC and consumer businesses — replacing fragmented, manual financial processes with intelligent, automated infrastructure across funding, payments and cash flow management.
We have strong early traction and are expecting approximately 800% growth in 2026. This is a rare opportunity to join a small, founder‑led team at exactly the right moment and build something that matters.
* Shoreditch, London
* Hybrid
* Full‑time
The Role
This is hire #1 in marketing. You are the marketing function. You will build it from the ground up — the channels, the systems, the content, the brand presence, the email workflows, the events, the partner campaigns. Everything.
We’re looking for a generalist Marketing Lead who combines strong commercial instincts with hands‑on execution across every channel. You’ll work directly with the founders, own the full marketing function, and use AI tools to move faster and operate with greater leverage than a traditional marketing team twice your size.
This is a high‑autonomy, high‑ownership role for someone who is energised by building from scratch, comfortable with ambiguity, and genuinely excited about AI finance as a category.
What You’ll Do
Email marketing and lifecycle
* Set up and own Triffin’s email marketing infrastructure from scratch — tool selection, list building, segmentation, automation workflows, onboarding sequences and retention campaigns.
* Build lifecycle programmes that improve activation, engagement and retention across the customer base.
* Use AI to personalise at scale and increase the speed and quality of email execution.
Social media
* Own Triffin’s social media presence across LinkedIn and other relevant channels — strategy, content creation, scheduling and community engagement.
* Build a consistent editorial voice and publishing cadence that grows audience and builds brand credibility.
* Create content that explains Triffin’s products and market in a clear, differentiated way — customer stories, founder narratives, product updates, thought leadership.
Partner marketing
* Build co‑marketing campaigns and relationships with partners, ecosystem players and distribution partners.
* Develop joint content, campaigns and GTM initiatives that extend Triffin’s reach into new audiences.
* Work closely with the partnerships team to create enablement materials and activation collateral.
Events and community
* Organise and run online and in‑person events, activations and ecosystem initiatives.
* Build Triffin’s presence in the consumer brand and fintech communities through events, panels and partnerships.
* Manage logistics, promotion and follow‑through across all event activity.
Content and distribution
* Create high‑quality content across formats — blog, case studies, newsletters, video scripts, landing pages — that drives organic growth and builds market credibility.
* Develop and own Triffin’s content distribution strategy across owned and earned channels.
* Build AI‑powered workflows that increase content velocity without sacrificing quality.
Systems and operations
* Set up and maintain the marketing tech stack — tool selection, integrations, CRM alignment and reporting infrastructure.
* Build systems and workflows that let a lean team operate with the leverage of a much larger function.
* Track and report on marketing performance across channels, with a clear view of what’s working and what isn’t.
What We’re Looking For
* Experience in a generalist marketing role at a fintech, B2B SaaS or high‑growth technology company — ideally as the first or founding marketing hire.
* Hands‑on experience across email marketing, social media, events and partner marketing — not just strategy, but execution.
* AI‑native mindset — you already use AI extensively across research, content creation, workflow automation and execution speed. This is non‑negotiable for us.
* Strong writing and editorial judgement — you can explain complex financial products in a way that feels clear and human.
* Commercial instincts — you understand how marketing connects to pipeline and revenue, not just awareness.
* High ownership mentality — you take responsibility for outcomes and don’t wait for process to exist before moving.
* Builder mentality — you are energised by building from scratch rather than inheriting an established programme.
* Comfortable operating across both strategy and execution simultaneously in a fast‑moving environment.
Bonus: Experience selling to or marketing for consumer brands. Understanding of the cash flow, payments and working capital challenges consumer brand founders face will give you a real edge in this role.
What Success Looks Like
* 3 months – email infrastructure set up, social presence established, first partner campaigns live, strong understanding of Triffin’s customers and market.
* 6 months – repeatable content and distribution systems in place, growing owned audience, events calendar running, lifecycle marketing driving measurable retention improvement.
* 12 months – a scalable marketing engine contributing materially to brand awareness, pipeline and ecosystem presence. Triffin is known and talked about in the consumer brand community.
Why This Role
* Be the person who builds Triffin’s marketing function from the ground up.
* Work directly with founders across product, growth and company strategy.
* Help define how a new category of AI finance is communicated and distributed.
* Operate with broad ownership and genuine influence across the business.
* Build AI‑first marketing systems that will define how modern fintech brands go to market.
Benefits
* Competitive compensation package.
* Share options — meaningful ownership in the company at an early stage.
* 26 days annual leave + bank holidays.
* Regular team offsites and social events.
* Work directly with founders from day one.
* Shoreditch office — hybrid working.
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