Job Description
With a history dating back over 50 years, TAG Aviation are leaders in the business aviation industry. Operating from multiple centres in Europe and Asia, we have an unrivalled reputation for safety, reliability and operational excellence and expertise.
Specialising in aircraft acquisitions, aircraft management, charter and FBO/handling services, our objective is to provide a tailored service to each client, meeting their unique requirements and setting the global standard in business aviation with a philosophy of excellence.
TAG SPIRIT - Our mission and values mean a lot to us
At TAG Aviation, our mission is to put the client at the heart of everything we do by embracing Technique d'Avant Garde to inspire service excellence in the air and on the ground.
* Safety
* Passion
* Integrity
* Respect
* Innovation
* Team spirit
Digital Marketer
The candidate will be responsible for developing and executing online marketing campaigns to promote TAG Aviation on a global scale. Key responsibilities include analysing and reporting campaign performance using data‑driven insights, creating engaging content that distinguishes TAG from our competitors, optimising web pages for search engines, managing social media engagement, and introducing GEO/AEO initiatives for AI platforms.
This role reports to the Global Marketing Director and involves close day‑to‑day collaboration with Marketing representatives across Europe and Asia; therefore a strong international mindset is essential. We are looking to enhance our digital marketing approach and further develop our online presence, so a creative Marketing professional with innovative ideas will be most welcome.
Key Responsibilities / Duties and Accountabilities
* Support, define and deliver the social media strategy
* Maintain and update the Company website (Umbraco Platform)
* Monitor and analyse performance using Google Analytics
* Manage paid social media campaigns (Google Ads, PPC)
* Lead SEO and GEO initiatives
* Regularly update the company’s social media platforms with fresh ideas and creative content
* Write sharp, engaging and social‑optimised copy in tailored styles
* Video editing and photography skills would be an advantage
* Contribute to the creative direction of the company
* Previous digital marketing experience is essential
Job Requirements
Job Specific Skills
* Technology: Experience with Umbraco and Semrush would be an advantage
* Time Management: Strong prioritising skills with the ability to manage multiple tasks effectively
* Proven experience of digital marketing particularly across Google Ads, Paid Socials and SEO is essential
* Strong analytical, communication and creative skills, with the ability to develop and adjust strategies to meet business goals to increase brand awareness and sales
Essential Requirements
We are looking for an enthusiastic, forward‑thinking individual who is confident using modern digital tools and is passionate about optimising TAG Aviation’s digital footprint:
* Minimum of 3+ years experience in Digital Marketing
* Experience with Adobe Creative Suites would be an advantage
* Knowledge in photography and videography
* Excellent organisational and time‑management skills with the ability to meet deadlines in a fast‑paced environment
* Recognised for accuracy and attention to detail, with excellent writing, editing, and proofreading skills in English is essential
* Exceptional creative flair and an intrinsic understanding of how to produce high quality, engaging content
* Degree educated or equivalent experience in relevant area of study
* A confident, forward thinking and collaborative team player with experience of working within a small, dynamic team
* Ability to remain composed and effective under pressure
Personal Qualities
* Good team player
* Flexible and able to prioritise a changing ‘to‑do’ list
* Desire to show initiative
* Methodical and thorough approach to work - able to stay calm under pressure
* Good communication and interpersonal skills
* Friendly and helpful - able to work with all levels of staff
Location
* Farnborough, Hampshire, United Kingdom
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