Job Details
* Job Title: Content & Social Media Marketing Manager (Omni-Channel Strategy)
* Location: Hybrid – Work from home, with 2 mandatory days per week at Head Office, Lowestoft
* Salary: £40,000 per annum plus 10% Performance‑Related Bonus
* Contract: Full‑Time, Permanent
About the Company
At Kingsley Healthcare we are a family‑run care home group committed to delivering excellence with compassion, integrity and respect. We are B Corp certified and have been recognised as the UK’s only large care home provider to receive this accreditation. In 2024 and 2025 we were named Health Investor’s Residential Elderly Large Care Provider of the Year, and we have consistently ranked in the Top 20 Large UK Care Home Groups. We are a Real Living Wage employer and our workplace is highly rated on Glassdoor, Indeed and in the UK for wellbeing at work.
About the Role
We are looking for a high‑performing, self‑managed Content & Social Media Marketing Manager to raise our digital presence. You will have full ownership of the social media strategy across Kingsley Healthcare and Kingsley Homecare, driving multi‑million‑pound occupancy revenue.
Key Duties and Responsibilities
* Total Ownership – Audit current output and design a unified strategy from corporate brand to hyper‑local care home and branch levels.
* Omni‑Channel Integration – Collaborate with Digital Marketing, Web Development and Graphic Design to build seamless, high‑converting integrated marketing campaigns.
* Commercial Focus – Optimise output for ROI, prioritising lead generation and reducing Cost Per Acquisition.
* Data‑Obsessed Reporting – Use performance metrics and tools such as Sprout Social, Hootsuite and Salesforce Marketing Cloud to build granular reports for each home, branch and corporate board.
Skills and Attributes
* Self‑Managed Leader – Highly proactive, doesn’t wait for brief but identifies and executes on opportunities.
* Commercially Driven – Focus on lead generation and conversions, speaks the language of CPA, CTR and attribution.
* In‑House Transitioner – Has agency multi‑account discipline and is ready to dedicate talent to a purpose‑driven business.
* Empathetic Communicator – Markets sensitive, emotional services while maintaining CQC compliance and resident dignity.
What You’ll Gain
* £40,000 base salary
* 10% Performance‑Related Pay (PRP) bonus tied to commercial results
* Hybrid working – 3 days remote, 2 days at Lowestoft Head Office
* Real Living Wage employer and sector‑leading Glassdoor rating
Benefits
* Comprehensive induction and training programme
* Career development and progression opportunities
* Employee Assistance Programme
* Blue Light Card Scheme – fee reimbursement for discounts on holidays and over 15,000 national brands
* Loyalty Bonus – accrue up to 5 additional holiday days based on length of service
* Full DBS disclosure coverage
* Hybrid working arrangement
* Private healthcare
* Employee Wellness Health Assured Benefit Program
* Employee Benefits & Discount Scheme
Your right to work in the UK
In accordance with the Asylum and Immigration Act 2006 you will need to demonstrate your eligibility for employment in the United Kingdom.
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