Legacy and In Memory Manager
The Legacy and In Memory Manager will take ownership of Air Ambulance Charity Kent Surrey Sussex's (KSS's) approach to Legacy and In Memory Giving.
Main Responsibilities:
1. Deliver and oversee all day-to-day activity around legacy and in memory fundraising, ensuring campaigns and activity are effectively coordinated and that broader teams are enabled to support delivery
2. Own, develop and deliver a range of impactful, innovative and insight-led fundraising campaigns to a range of audiences, and produce accurate and regular campaign evaluations, providing future recommendations
3. Drive forward KSS Legacy Fundraising strategy and look to implement an In Memory Giving fundraising strategy to increase income
4. Lead on the development and delivery of the In Memory fundraising programme including the creation of a tribute fund programme
5. Establish, develop and maximise the potential of tribute funds at KSS and manage the relationships with associated families/supporters.
6. Identify new ways to increase the efficiency of campaigns and activity by developing, testing and evaluating new approaches to donor acquisition, retention and engagement.
7. Work with colleagues within marketing and other teams to implement new methods, and channels that deliver scalable growth.
8. Own the welcome experience for in memory donors and those who h...