About This Role
This is a senior leadership role with real influence. You will lead the people strategy across the entire Dawsongroup business, working closely with the Group CEO and senior stakeholders. Your focus will be on performance, leadership and culture, ensuring our people practices drive commercial results while staying true to our values.
* Shape and deliver a high-impact group-wide people strategy
* Lead transformation programmes across leadership, engagement and performance
* Act as a key advisor to the Group Board, MDs and senior leaders
* Guide a talented People team across HR, L&D, talent and operations
* Oversee strategic initiatives including succession planning and appraisal reform
About You
You are a senior people leader who can influence at board level and build trust across the business. You combine strategic thinking with hands‑on delivery. You care about people, but you are also commercially aware and driven by outcomes.
* 3 to 5 years' experience in a People Director, CPO or equivalent role
* CIPD Level 7 qualified or educated to degree level
* Ideally from a multi‑site or operational background, though not essential
* Strong communicator with a clear, credible leadership style
* Passionate about driving culture, values and performance through people
If you do not meet every requirement, we still want to hear from you. We are open to people with the right potential and perspective. We encourage applications from people who have historically been underrepresented in senior roles, including those around age 40 and beyond.
About Us
Dawsongroup is one of Europe's leading asset rental businesses. With over 32,000 premium assets and operations in 11 countries, we support supply chain resilience and smarter asset strategies across sectors including transport, energy, municipal services and materials handling.
* Over 1,000 employees and 50 years of expertise in our sector
* A people‑first business where values guide decisions
* Well‑invested infrastructure and global growth plans
* A reputation for quality, customer service and long‑term relationships
* Known for being a stable and rewarding place to work
About Your Future
This role offers the chance to leave a real legacy. You will help shape how we attract, support and grow our people across the next phase of Dawsongroup's journey. It is a role that matters, in a business that values people as critical to success.
* Senior level reward and benefits package
* Strategic influence at Group level
* Lead key people transformation initiatives
* Access to long‑term incentives and progression pathways
* A visible role in a business that prioritises values and people development
Equal Opportunity Statement
Dawsongroup plc is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.
Call to Action
People are our greatest asset. If you are ready to lead with purpose, we would love to hear from you.
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