Head of Sales
Location: Letchworth, Herts - Office-based with some field travel across England & Wales
Salary: Competitive basic salary, plus uncapped bonus
Job Type: Permanent
About the Business:
This family-run business is built on care, respect, and craftsmanship, and is on an ambitious journey to double in size while remaining true to its core values - empowering customers through education, trust and high quality products.
The Opportunity – Head of Sales:
Reporting directly to the Managing Director, the Head of Sales will lead the commercial transformation, unifying internal and field teams, and embedding a high-performance, coaching-led culture. This is a true opportunity to shape the sales function at a business poised for significant growth, with direct influence on strategy, revenue, and customer experience.
About the role:
Monday to Friday, 08:30–17:00
Competitive base salary with uncapped bonus and profit-sharing potential
Clear progression to Commercial Director
Opportunity to transform a business while maintaining a values-driven culture
Senior leadership position with genuine strategic influence
Key Responsibilities:
Define and execute the commercial strategy, aligning teams behind a consultative, trust-based sales approach
Develop new channels, partnerships, and digital pipelines to drive growth
Lead, mentor, and inspire sales managers and teams, embedding accountability and capability
Implement data-driven performance management, CRM processes, and territory strategies
Collaborate cross-functionally with marketing, IT, and operations to deliver exceptional customer engagement
The Ideal Candidate:
Proven track record leading high-performing B2B/B2C sales organisations
Strategic, analytical, and data-driven decision maker
Exceptional influencer with authority and credibility at senior level, plus coaching ability
Skilled in consultative selling, partnerships, and change management
Empathetic, inspiring leader with a strong commercial mindset
For further information or to discuss this opportunity, please contact Chloe on (phone number removed). Otherwise, we encourage you to apply today.
WGCCOMMPERM
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