Job Title: Global PR Manager – Drinks Brand
Location: London
Job Type: Full-Time, Hybrid
Salary: £60K - £68K
Key Responsibilities:
* Lead UK PR strategy for a portfolio of globally recognised premium drink brands
* Localise and implement global PR campaigns with impact and agility in the UK market
* Build and maintain media relationships across trade and consumer outlets, influencers, and key cultural partners
* Own agency relationships
* Work with the Global PR team to localise strategies and ensure consistent global execution
* Manage budgets with accountability for strategic investment and results
* Oversee day-to-day press office operations including press releases, coverage monitoring, and media response
* Coordinate major UK-based global events and ensure strong international reach and media amplification
* Frequently liaise with senior stakeholders (Sales, MDs, Regional Marketing teams, etc.) to ensure alignment
* Travel regularly within the UK and occasionally internationally for strategic planning and events
Skills & Experience:
* Strong PR experience (5+ years), ideally agency background; drinks industry experience highly preferred
* If not drinks, experience in luxury, FMCG or lifestyle brands would be ideal.
* Proven ability to manage PR agencies, influence decisions, and deliver earned media results
* Strong relationships with media and influencer connections across consumer and trade
* Ability to thrive in fast-paced, high-pressure environments with multiple stakeholders and priorities
* Demonstrated success managing brand reputation, influencer campaigns, and high-impact activations
* Confident stakeholder manager with gravitas and credibility – able to advise, influence, and lead
* Strong writer and communicator; experience developing toolkits, pitches, and integrated communications
* Entrepreneurial, agile mindset – self-starter, strategic thinker and culturally aware.
Benefits:
* Hybrid working: 3 days in the London office
* Bonus scheme
* Excellent benefits: private medical, dental, generous pension
* Work in a flat, fast-paced, globally connected team with strong career growth potential
* Represent some of the most exciting brands in the drinks space.
Please send your CV to maddy.worger@majorplayers.co.uk. Due to high volumes, only successful applicants will be contacted.
About Major Players:
Major Players is the UK’s leading digital, marketing, and creative talent agency. For over 30 years, we have championed diversity, equity, and inclusion across the industries we serve. We are a proud B Corp™ committed to creating meaningful, sustainable change.
We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, or other protected status as required by law. Learn more about our DE&I commitments at www.majorplayers.co.uk/diversity-equity-inclusion/