Marketing Manager
Salary dependent on skills and experience
Office based 2 days per week Eastleigh SO50 – must live within a commutable distance to Eastleigh
Full time
About us
Tucasi is a leading EdTech SaaS company helping schools, trusts, and caterers streamline payments and parent communication. Our mission is simple: make it easy for children to enjoy school meals, trips, and activities while helping schools run efficiently and keeping parents informed.
Last year we supported 2,000+ schools across England, processing 49m meals, enabling 67,000 trips, and handling 8m+ transactions through our platform.
The Opportunity
We’re looking for a commercially minded marketer to grow our brand and launch a new proposition. You’ll lead go-to-market strategy, demand generation, and campaign execution—covering the full funnel from awareness to revenue.
A key focus is AI: building and testing a modern marketing tech stack to drive smarter, more scalable campaigns.
You’ll work closely with Sales, Product, and Leadership, owning marketing strategy, budget, and delivery.
If you’re after a high-impact role where your work shapes the future of a SaaS business, we’d love to hear from you.
Key Responsibilities but not limited to:-
Strategy & Leadership
Define marketing strategy aligned to business goals
Act as the voice of the customer to shape product, pricing, and positioning
Lead go-to-market across client segments
Represent marketing performance, challenges, and trends to leadership
Product Marketing
Own product messaging across the customer journey
Conduct research to understand buyer needs and pain points
Translate features into compelling benefits for key personas
Deliver go-to-market plans for new launches
Commercial Impact
Partner with Sales to manage the revenue funnel
Run account-based marketing (ABM) for enterprise and mid-market
Own pipeline targets and track CAC, ROI, LTV, and conversions
Demand Generation
Lead integrated campaigns across email, SEO, content, social, and events
Drive lead generation and nurture prospects with automation
Support Sales with ABM, enablement content, and pipeline acceleration
Technology & AI
Build an AI-enabled marketing tech stack for scale and efficiency
Implement tools for automation, personalisation, and analytics
Champion data-driven segmentation, attribution, and customer experiences
Explore emerging AI capabilities to maintain a competitive edge
Metrics & Reporting
Report on KPIs weekly, monthly, and quarterly (e.g., MQLs, pipeline, CAC, ROI)
Monitor and improve funnel conversion rates
Present insights and recommendations to leadership
Test and optimise messaging, creative, and CTAs
Experience
3+ years in B2B SaaS
Proven track record of delivering marketing results and ROI
Experience designing and managing a marketing tech stack
Knowledge of AI-powered tools for automation, analytics, and content
Strong grasp of full-funnel marketing and demand generation
Experience in ABM and product-led growth
Excellent communication and stakeholder management skills
Proficiency with marketing automation platforms
Interested? If you possess the relevant skills and experience then please send your cv by return.
INDHS