We are on the hunt for an innovative and driven Marketing Manager to join a leading manufacturer and software developer in the electronics hardware sector. Our client specialises in delivering cutting-edge technology solutions across the globe to companies in the live broadcasting, sports, and law enforcement sectors. Following a series of strategic acquisitions, they're poised for accelerated growth, driven by their vast intellectual property and a robust market strategy.
Key Responsibilities:
1. Strategic Planning: Collaborate with the Marketing leadership team to develop and execute marketing strategies that align with company goals. This includes market analysis, segmentation, and targeting.
2. Brand Management: Uphold and enhance the company's image and reputation across all platforms, ensuring consistency in messaging and visual identity.
3. Event Management: Organize and manage all company events, including trade shows, webinars, and conferences, to bolster brand presence and engage potential customers.
4. VAR Program Management: Ensure engagement and proactive sales within reseller channels.
5. Content Creation: Oversee the production of compelling content across various channels, including website content, email campaigns, and marketing collateral.
6. Marketing Collateral Management: Maintain an organized library of marketing materials for all departments.
7. Digital Marketing: Utilize digital market...