Our client are a global leader in live music and cultural experiences, producing category-defining festivals, concerts, and entertainment events. They bring together world-class talent, cutting-edge production, and deeply engaged audiences to create unforgettable moments.
Head of Marketing:
They are seeking a visionary Head of Marketing to lead brand and growth strategy across their portfolio of global festivals. This is a senior leadership position that sits at the intersection of music, culture, and business. You will be responsible for setting the long-term vision, driving innovative marketing execution, and building a globally resonant presence for their festivals — from Portugal to Miami to Ghana and beyond.
Strategic Leadership
* Define and execute the long-term marketing vision across their festival portfolio
* Translate brand strategy into data-driven, culturally rich multi-channel campaigns
* Lead go-to-market strategy for new launches and geographic expansion
Growth & Innovation
* Identify new revenue and audience growth opportunities through digital innovation, brand partnerships, and platform integrations
* Evolve their marketing stack to include predictive analytics and AI-driven insights
Budget & Performance
* Own the global festival marketing budget; forecast, manage, and optimise for ROI
* Define and track KPIs across ticket sales, campaign effectiveness, brand equity, and sponsor impact
Team Leadership & Culture
* Build, mentor, and scale a high-performing team across creative, digital, media, and CRM
* Foster a culture of excellence, collaboration, and curiosity
* Manage external agencies, freelance talent, and media partners globally
Executive & Industry Partnerships
* Serve as a key liaison to sponsors, brand partners, and artist management teams
* Represent them at industry events, speaking opportunities, and strategic meetings
Head of Marketing Requirements:
* 10+ years of progressive marketing leadership experience in live entertainment, music, media, or global brand
* Demonstrated success leading large-scale, multi-market campaigns and teams
* Deep fluency in youth culture, music trends, and the global Black diaspora
* Expertise in digital performance marketing, brand storytelling, and CRM/loyalty strategy
* High comfort level presenting to C-suite and cross-functional stakeholders
* A track record of operating calmly in high-stakes, fast-moving environments