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Field marketing specialist

Manchester
Marketing specialist
Posted: 8 November
Offer description

Overview Bring our brand to life. Create experiences that connect and inspire. We’re looking for a Field Marketing Specialist to help plan, organise, and deliver both in-person and virtual events that drive brand awareness, customer engagement, and lead generation. You’ll play a key role in ensuring every campaign and event runs smoothly, aligns with business goals, and leaves a lasting impression on prospects and customers. If you’re a detail-oriented marketer who loves seeing ideas come to life — and thrives in a fast-paced, collaborative environment — this is a great opportunity to make an impact and grow your career in marketing and events. What You'll Do Field & Event Marketing Support the planning and execution of field marketing activities such as trade shows, customer forums, and partner events. Coordinate event logistics including venue sourcing, supplier management, shipping, and booth setup. Maintain and update the event calendar to ensure key deadlines and milestones are met. Track event budgets and expenses, ensuring activities stay within approved guidelines. Manage event inventory and coordinate the purchase and shipment of branded materials. Provide on-site support during events, ensuring smooth execution and a positive attendee experience. Collect and analyse post-event data, feedback, and performance metrics to measure ROI and optimise future activity. Virtual Event Coordination Support the planning and execution of webinars and virtual events designed to educate and engage audiences. Coordinate schedules, speakers, and pre-event materials such as invites, agendas, and promotional assets. Provide technical and logistical support to speakers and attendees before and during events. Manage registration processes, monitor sign-ups, and track engagement metrics. Support live engagement through polls, Q&A sessions, and chat moderation. Lead post-event follow-ups including thank-you emails, recordings, and feedback surveys. Marketing Campaign & Sales Enablement Collaborate with marketing and sales teams to ensure event and campaign activity aligns with regional goals and supports pipeline generation. Assist in executing localised marketing campaigns, including email programs, social media promotions, and paid media. Coordinate the creation of marketing materials such as event collateral, presentations, and giveaways. Maintain accurate event data and reporting in CRM and marketing platforms. Support lead tracking and ensure timely follow-up activities in collaboration with the sales team. What You Bring Minimum of 1 year of experience in planning and organising events, or a related role. Excellent organisational skills and attention to detail. Strong communication and interpersonal skills with a collaborative approach. Comfortable working in a fast-paced, deadline-driven environment. Proficient in Microsoft Office. (Experience with tools like HubSpot, Salesforce, or ON24 is a plus.) Enthusiastic, proactive, and eager to learn within a growing marketing team.

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