Marketing Executive York £40,000 - £45,000 benefits KO2's client is a technology-led business supplying advanced software tools to automotive OEMs. As the company continues to grow, they are expanding their in-house marketing function and are now looking for an experienced Marketing Executive to join their team in York. This is an office-based role with some flexibility for home working. The role benefits from close collaboration with the wider business, so candidates should expect to spend a significant proportion of the working week onsite. The role This position sits within a small, collaborative marketing team and reports directly into the Head of Marketing. The successful candidate will play a key role in driving digital marketing performance across multiple channels, bringing fresh ideas, insight and hands-on expertise. The focus is on B2B digital marketing within a technical environment. While prior automotive experience is not required, an interest in technology and the ability to quickly understand complex products is essential. Key responsibilities include: Managing and optimising PPC campaigns, with a focus on improving conversion rates and ROI Developing and executing SEO strategies to reduce reliance on paid channels over time Analysing performance across digital channels and using data to guide decision-making Creating and repurposing digital content and marketing assets, including infographics, short videos, blog content, eBooks and similar materials Working with existing technical content and transforming it into engaging digital assets Managing website content through a CMS (Drupal experience is beneficial, but not essential) Exploring and leveraging emerging channels, including generative AI platforms, to increase visibility and traffic Working closely with sales to support account-based marketing and aligned campaignsAll digital marketing activity is handled in-house, so this role offers a high level of ownership and influence, with the opportunity to directly shape how marketing is delivered. About you This role would suit a mid-level marketing professional with solid experience in B2B digital marketing, ideally within a technology-focused environment. You are likely to have: Proven experience across PPC, SEO and digital campaign management Strong analytical skills and a desire to understand what works, why it works, and how to improve it Experience creating or developing digital marketing assets from existing content A good working knowledge of content management systems Confidence working closely with sales teams and other stakeholders A proactive mindset, with the ability to bring new ideas and approaches to the team An interest in emerging technologies and AI-driven marketing channelsThis is not a junior role, but equally not a senior management position. It is well suited to someone with several years of experience who is looking to grow, develop and take on more responsibility over time. What's on offer Salary of £40,000 - £45,000, depending on experience Permanent role based in York Office-based position with flexibility to work from home Supportive, collaborative working environment Opportunity to shape and influence an evolving in-house marketing function