Senior Performance Marketing Manager (B2B SaaS) | UK (Remote until Q3, then hybrid) | Full-time | £60–70k | Reporting to: Marketing Director My client is transforming how organisations make better people and culture decisions through scientifically valid assessments and psychometrics. With 500 customers, they help businesses reduce recruitment costs, hire the right people, and boost performance with their growing suite of cognitive, personality, culture, and skills assessments. The Role We’re looking for a strategic, data-driven Senior Performance Marketing Manager to own and scale our global paid marketing strategy. You’ll manage multi-channel campaigns (Google, Bing, Meta, LinkedIn, programmatic, display), drive lead generation and acquisition, and ensure ROI through continuous testing, optimisation, and reporting. What You’ll Do Lead strategy, execution, and optimisation of paid campaigns across multiple channels Manage budgets, forecasting, and reporting on key metrics (CAC, ROAS, LTV, conversion) Run A/B tests, optimise landing pages, and drive conversion rate improvements Collaborate with content, sales, and product teams to align messaging and funnel strategy Explore new growth channels and tactics to scale acquisition What We’re Looking For 6–7 years in performance marketing, ideally in B2B SaaS Proven results in lead generation & revenue growth across international markets (US a plus) Hands-on expertise with paid media platforms & analytics (GA4, tag managers, CRO tools) Strong analytical mindset, commercial focus, and creative problem-solving skills Confident communicator, comfortable working independently in a high-growth environment ✨ If you’re a performance marketer who thrives on data, creativity, and impact, we’d love to hear from you. To apply for this role, please click the ‘Apply’ button or email ccurlewis@welovesalt.com