Job Description
Blair West are supporting Flooring Superstore to find a CRM Manager. This role has been created to strengthen customer engagement and retention through data-led campaigns, while also maximising prospect marketing activity to drive new customer growth.\n\nReporting directly to the Head of Marketing, this is a key appointment within the marketing function.\n\nThe opportunity:\n\n * Lead the development and delivery of CRM and direct marketing campaigns to maximise customer engagement and retention.\n\n * Build and execute targeted campaigns across multiple channels, including email, SMS, and direct mail.\n\n * Segment customer data to create personalised communications and improve campaign effectiveness.\n\n * Manage direct marketing activity to prospect audiences, supporting customer acquisition.\n\n * Oversee reporting and performance metrics to measure campaign impact and effectiveness.\n\n * Collaborate with wider marketing and commercial teams to align messaging and strategies.\n\n * Monitor and optimise campaign performance through testing and analytics.\n\n * Contribute to the continuous improvement of the CRM and marketing processes.\n\nYou’ll be the ideal candidate for this position if you have:\n\n * Experience developing and delivering CRM and direct response marketing campaigns.\n\n * Strong working knowledge of data segmentation, customer profiling, and campaign targetin...