Role Overview
The Sector Development Manager plays a key role in the growth of our Toughbook products in the UK market, specifically targeting the UK Defence Market. At the front end of our sales cycle, you will be responsible for identifying, engaging, and attracting new business opportunities. This role focuses on building strong initial relationships with prospective clients, understanding their needs, and opportunities before handing them over to the Business Manager, who will continue the sales journey and lead the process through to close. Working as part of a high-performing team of Sales Managers, the Sector Development Manager will thrive in a driven, collaborative environment, contributing energy, insight, and momentum to the growth of our business.
How you will become part of the bigger picture..
As part of our team, you will:
1. Build strong relationships with key stakeholders across UK MoD and System Integrators, as well as relevant partners, to position the business as a credible and preferred supplier.
2. Develop and execute targeted sales strategies that align with business objectives.
3. Continuously analyze market conditions, customer needs, and competitive activity to identify emerging trends and opportunities.
4. Collaborate closely with technical, marketing, and sales administration teams to ensure prospects receive consistent, professional, and well-supported sales experience.
5. Engage and manage partners and external service providers, ensuring they are effectively integrated into opportunities where required and aligned with customer needs and business objectives.
6. Contribute to and support targeted marketing initiatives within key verticals, including attendance at trade shows, conferences, and industry events.
7. Maintain accurate sales forecasts and pipeline reporting, supporting business planning and performance tracking. Provide regular, structured updates to senior management on activity, progress, risks, and opportunities to support informed strategic decisions.
8. Travel regularly as and when required to meet clients and attend trade shows.
9. Continuously grow and focus on personal development using the Panasonic Leadership Principles
What you will bring to the picture..
10. Educated to Secondary school level with relevant qualifications
11. 2 to 8 years of relevant experience in the field
12. A degree in Business, Engineering, Security Studies, IT Security, or a comparable qualification with relevant experience (advantageous, not essential)
13. Experience in Sales and Business Development – several years of experience in sales, particularly in the defence market and ideally, with an established network in the UK
14. Good knowledge of the Public Sector – understanding of procurement processes, tenders, and decision-making structures in government agencies, armed forces, and emergency services
15. Excellent technical experience particularly in technological solutions, preferably in the areas of rugged hardware, communication solutions, or mission-critical IT solutions.
16. Open to travel for business purposes - (UK driving license required)
What will give you the edge…
17. Previous experience in the UK Defence/MoD and systems integrators (advantageous, not essential)
18. Ability to work independently, identify new business opportunities, and act proactively
19. Strong communication skills - confidence in interacting with decision-makers, partners, and internal teams
20. Ability to analyse large datasets and market information to make informed business decisions and derive sales strategies
21. Strong contract and negotiation skills in the public sector environment, when it comes to pricing and offer creation.
22. Project management skills - the ability to manage complex projects, coordinate with internal and external stakeholders, and deploy various resources efficiently
23. Willingness to travel, strong negotiation skills in dynamic and sometimes complex decision-making environments
24. Team player and leadership skills – the ability to collaborate closely with different teams, motivate partners, and coordinate with internal departments.
25. Strong "Hunter" mentality – Solution-oriented, creative thinking ("out of the box") and a "can-do" attitude.
What does our big picture look like?
Every moment of every day, people all over the world turn to Panasonic to make their lives simpler, more enjoyable, more productive and more secure. Since our founding over a century ago, we’ve been committed to improving peoples’ lives and making the world a better place, one customer, one business, one innovative leap at a time.
We believe in strong collaboration and team spirit to develop Panasonic’s competitive edge even further. Panasonic is an energetic, creative and proactive organisation consistently aiming to exceed its customers’ expectations. In an ever-changing world, we continue our efforts to align with our Seven Principles to make life simpler, safer, healthier, more enjoyable, and more sustainable.
Our mission is to create the Panasonic business of "tomorrow." By integrating business, technology, and creativity, we will realise ideal lifestyles and societies solving social issues globally.