Responsibilities
* Working closely with key business stakeholders to gather requirements for new business‑wide campaigns and support manufacturer campaigns.
* Assisting the CRM Manager with planning out the content for each of our newsletter campaigns.
* Writing the email newsletter briefs to ensure the creative team knows what we need from them.
* Managing feedback on creative designs and copy from key stakeholders and feeding these amendments back to the creative team.
* Build emails within our ESP platform Emarsys using drag‑and‑drop templates.
* Schedule email build time with the Email Development team for more complex builds.
* Brief the Email Development team on build requirements and supply them with the assets in good time.
* Test the links in each proof email.
* Schedule emails for broadcast.
* Record and report on key email KPIs (open rate, click rate, bounce rate, orders and revenue).
* Execute the testing plan and report learnings back to senior stakeholders on a weekly basis.
Qualifications
* Highly organized, with the ability to juggle multiple priorities and deliver against deadlines in a fast‑paced commercial environment.
* Strong attention to detail, ensuring feedback is gathered, recorded, and communicated accurately at every stage.
* Confident communicator, comfortable building relationships and liaising effectively with senior stakeholders.
* Self‑motivated and results‑driven, taking ownership of tasks and consistently seeing them through to completion.
* Experience in a similar role, with hands‑on use of enterprise‑level CRM systems to manage data and processes efficiently.
* Ability to work closely with the CRM Manager to understand the behaviour and value of customer segments.
About AO
At AO, we believe doing the simple things well makes a big difference. We focus on making every interaction easy, enjoyable and better than expected, and our CRM team is at the heart of that journey.
Benefits
* Holidays: 25 days, plus bank holidays (increasing to 27 days after 2 years with us!)
* Pension: Contribute 5% of your annual salary and we’ll match the same amount.
* Be a VIP at the AO Arena: Opportunities to win free tickets and pre‑sale access!
* Health & wellbeing: Discounted gym membership, onsite spa, and Help @ Hand scheme providing virtual GP access and mental health support.
* Discounts: Exclusive discounts across our product range.
* Family leave: Enhanced maternity, paternity and adoption leave.
* Making a difference: 2 fully paid days a year to donate your time to any charity of your choice.
* On‑site perks: Free parking, complimentary breakfast and coffee at our subsidised in‑house coffee shop.
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