Role: Social Media Manager, UK
Location: London
Working Patterns: 3 days in the office (minimum)
Role Purpose
Social Media teams at CBRE work to organise, streamline, and elevate CBREs social media presence, ensuring its consistency, to drive brand favourability, consideration, and business goals.
Reporting to the Head of Marketing UK&I, the UK Social Media Manager will own CBRE UKs corporate social media accounts, and oversee the strategy and development of cross-channel social media campaigns and content, in line with CBREs Global Social Strategy and social media best practices.
This role collaborates with cross-functional partners (e.g., Digital. Corporate Communications, Marketing), creates and publishes social content, engages with the social audience through community management, and analyses overall account performance to garner insights that feed our learnings and optimisation pipeline.
What you will be doing:
Planning
* Own and manage the end-to-end social content input process across groups of stakeholders, including intake, post volume, platform allocation, learnings, and insights, adhering to and supporting the wider social strategy.
* Act as a trusted consultant to stakeholders across both business accounts and employee accounts to drive best practices and consistency across organic and paid social campaigns and content and assess all contributed content to ensure alignment.
* Craft a monthly UK content calendar and distribute detailed content and calendar plans and information to all stakeholders.
* Ensure monthly social publishing plans align with broader integrated marketing themes and goals.
Execution
* Assist marketing and communications teams to create compelling content for UK organic and paid channels, for both business and employee accounts, aligned to the publishing strategy and visual identity, effectively reaching and resonating with target audiences. Content formats may include static images, data visualisations, audio clips, video, etc.
* Publish social content in accordance with the monthly plan.
* Adhere to Compliance, Brand and Corporate Communications guidelines.
* Localise any global or European activities in the UK and cascade relevant information.
* Share creative insights to help inform future strategy and creative development.
* Daily community management - monitor, moderate, and respond to relevant conversations and engagements on all CBRE UKs corporate social media channels.
* Play an active role in listening to and monitoring social conversations across our accounts and within the social space to mitigate and/or elevate risk as appropriate as well as garner insights that will help optimise social marketing strategies.
* Review, develop and deliver UK social selling workshop training material.
Analysis and Reporting
* Collect and aggregate data related to organic and paid published social media content performance.
* Assess content performance data, gather insights, and craft monthly performance reports and campaign-specific reports.
* Present and/or share reporting and campaign-specific reports with UK stakeholders (for example, UK Marketing Team) with recommendations for future posts.
* Evaluate social media accounts continuously to enhance performance with target audiences.
What you will need:
* Strong social media experience required – In a large corporate or Commercial real estate industry.
* Strong digital and social marketing understanding, including our priority social platforms (LinkedIn, Instagram, X, Meta Business, YouTube), industry trends, tactics, current events, and user behaviour.
* Experience identifying potential risks in social media engagement and determining the appropriate approach to escalating and/or mitigating risk in partnership with Corporate Communications, Marketing, and relevant business stakeholders as needed.
* Proven experience of paid media, social media measurement and reporting.
* Excellent attention to detail, writing, presentation, and communication skills.
* Motivated self‑starter, process‑oriented with high attention to detail with the ability to work in a fast‑paced, deadline‑driven environment.
* Able to accommodate demanding schedules and competing priorities.
Why CBRE
When you join CBRE, you become part of the global leader in commercial real estate services and investment that helps businesses and people thrive. We are dynamic problem solvers and forward‑thinking professionals who create significant impact. Our collaborative culture is built on our shared values—respect, integrity, service and excellence—and we value the diverse perspectives, backgrounds and skillsets of our people. At CBRE, you have the opportunity to chart your own course and realize your potential. We welcome all applicants.
Applicant AI Use Disclosure
We value human interaction to understand each candidates unique experience, skills and aspirations. We do not use artificial intelligence (AI) tools to make hiring decisions, and we ask that candidates disclose any use of AI in the application and interview process.
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