Join us as a Vice President, Marketing Strategy and Planning Lead, where you'll play a pivotal role in shaping and executing marketing strategies that align with our bank's objectives. Collaborating with leadership to drive impactful marketing initiatives and investment.
As a Vice President, Marketing Strategy and Planning Lead in the Chase UK Marketing team, you will evaluate, develop, and support the implementation of marketing strategies and plans. Your role involves analyzing and communicating these strategies and their results across the organization. Collaborating closely with the Chase UK Marketing Director and wider leadership team to ensure marketing initiatives and investments align with the bank’s strategy and objectives, delivering against performance goals.
Job Responsibilities:
* Lead the development of the annual marketing strategy and accompanying business plans, working in conjunction with teams across marketing, product, commercial, strategy, and finance.
* Provide detailed marketing reports and analyses to business stakeholders, including the bank’s executive board and senior leadership, focusing on marketing performance and strategic direction.
* Collaborate with marketing teams, data analysts, and external agencies to evaluate the effectiveness of marketing efforts and convey these insights to key stakeholders.
* Partner with strategy and research teams to deliver consumer, market, and competitor insights that enhance overall marketing efficiency and effectiveness.
* Engage with research teams to gain a comprehensive understanding of target audiences, segmentation, and identify customer needs.
Required Qualifications, Capabilities, and Skills:
* Strong understanding of marketing strategy and performance metrics within a consumer-focused organization.
* Data-driven with excellent analytical capabilities, including the ability to produce comprehensive analysis documents.
* Outstanding written communication skills, capable of producing clear and high-quality business reports and documents.
* Proficient in collaboration and relationship-building across a large matrix organization.
* Ability to influence and engage effectively with diverse teams and stakeholders.
* Highly organized with the ability to implement and adhere to controls and processes.
Preferred Qualifications, Capabilities, and Skills:
* Experience in leading marketing strategy within a financial services environment.
* Familiarity with UK market dynamics and consumer behavior.
* Advanced proficiency in marketing analytics tools and software.
* Demonstrated success in driving marketing initiatives that align with strategic business goals.
#J-18808-Ljbffr