Job Title:
Area Sales Manager
Location:
Cardiff & Surrounding Area (Field-Based)
Salary:
£40K - £45K + Benefits (Dependent on Experience)
Contract Type:
Full-time, Permanent
About the Role:
We are supporting a long-established distributor of building products and materials in their search for a
field-based Area Sales Manager
to cover the
Cardiff region
. This role focuses on driving sales growth by winning new business, developing existing accounts and building strong relationships with merchants, contractors, installers and trade customers.
This is a commercial, customer-facing role with autonomy to manage your territory, backed by branch and internal teams. It's ideal for someone with experience in the
building products or construction materials
, who is confident working independently in the field.
Key Responsibilities:
* Develop new business opportunities across the Cardiff territory
* Manage and grow existing accounts including merchants, contractors and trade customers
* Conduct regular field visits to present product ranges, build relationships and close sales
* Prepare accurate proposals, quotes and tenders, and negotiate pricing and commercial terms
* Identify customer needs and coordinate with internal teams to ensure delivery and service standards
* Monitor local competitors and market trends to shape sales strategy
* Maintain accurate CRM records, sales pipelines and forecasts
* Plan and prioritise territory activity to meet agreed sales targets and KPIs
Key Skills and Experience:
* Experience in building products or construction materials.(merchant, distributor or manufacturer background desirable)
* Proven track record in field sales, business development or account management
* Strong understanding of trade buying behaviours and contractor/merchant channels
* Excellent relationship-building, negotiation and communication skills
* Self-motivated and organised, able to thrive in a field-based role
* Full UK driving licence and willingness to travel across the region
Personal Attributes:
* Commercially focused and target-driven
* Confident presenting and networking with customers
* Practical problem-solver with strong attention to detail
* Professional with a customer-first mindset
If you're an experienced field sales professional in the building products or materials sector and want to take ownership of a busy territory with strong growth potential, we'd love to hear from you.