Social Content Creator (Mobile-First Video)
Company: Ideal Direct Ltd
Brands: NIKITA, Deer & Oak, Rooted Human
Location: Strood, Rochester (Hybrid - 3 days in office or on location, 2 days WFH)
Salary: Up to £36,000 per annum (dependent on experience and portfolio)
Employment Type: Full-time, Permanent
ABOUT US
Ideal Direct Ltd is a fast-growing, eight-figure e-commerce portfolio operating across multiple consumer brands. We are scaling three D2C brands from marketplace roots into standalone social‑led businesses. Our brands span luxury jewellery, premium homeware and female wellness. Each has a distinct identity, audience and tone of voice, and social media plays a critical role in their growth.
THE ROLE
We are looking for a Social Content Creator who is truly mobile‑first and deeply understands short‑form video. This role is hands‑on and creative. It is not a desk‑based social media management position. You will be responsible for keeping the social media presence of three brands fresh, consistent and engaging through regular filming, editing, posting and community interaction.
You will work closely with our Brand Aesthetics & Creative Lead and Digital Marketing Manager to ensure content aligns with brand direction while driving organic growth and engagement.
This role is ideal for someone who enjoys being behind (and occasionally in front of) the camera, understands platform trends and can manage their own time, workload and content calendar effectively.
BRANDS YOU WILL WORK ACROSS
NIKITA - Luxury statement jewellery (visual, aesthetic‑led content)
Deer & Oak - Premium kitchenware (utility‑focused, satisfying and ASMR‑style content)
Rooted Human - Female supplements (educational, trust‑building content)
KEY RESPONSIBILITIES
Content Creation (approx. 70%)
* Plan, shoot and edit short‑form videos across TikTok, Instagram Reels and YouTube Shorts
* Film primarily on iPhone and edit using CapCut Pro or native in‑app tools
* Lead and participate in weekly Tuesday Shoot Days, capturing behind‑the‑scenes, lifestyle, trend‑based and reactive content alongside wider creative production
* Confidently appear on camera when required for unboxings, product demos, trend‑led videos and community‑style content
* Spot and adapt trends, sounds and formats early, tailoring them appropriately for each brand
* Maintain strong pacing, hooks and platform‑native editing styles
Social Media Management (approx. 20%)
* Manage posting schedules across Instagram and TikTok for all three brands
* Maintain a clear and organised content calendar, managing your own workload and deadlines
* Ensure all content remains on brand in tone, visuals and messaging
* Post daily Instagram Stories to engage audiences through polls, Q&A, reposted UGC and behind‑the‑scenes content
* Actively engage with the community by responding to comments and DMs in a brand‑appropriate voice
Influencer and UGC Support (approx. 10%)
* Identify and engage micro‑influencers and creators aligned with each brand
* Manage product seeding logistics and follow‑ups
* Collect, organise and store UGC assets for future organic and paid use
ABOUT YOU
* You have a strong portfolio, either from previous roles or personal social channels, demonstrating growth, engagement and platform understanding
* You are confident using CapCut Pro and editing fast‑paced, engaging vertical video
* You understand TikTok, Instagram and Facebook deeply, including hooks, SEO and evolving algorithms
* You are organised, proactive and capable of managing multiple brands without losing clarity or consistency
* You are collaborative and enjoy working closely with creative and marketing teams
* You are comfortable and confident appearing on camera as a regular part of your work
* You can manage your own time effectively and work independently
REQUIREMENTS
* 1‑2+ years of experience in social content creation (personal platforms accepted if performance is strong)
* Proven experience creating short‑form video for TikTok and Instagram
* Comfortable and confident appearing on camera - this is a core part of the role and will be assessed at interview
* Strong portfolio or active social channels demonstrating growth, engagement and platform understanding (a link is required at application stage - no portfolio, no progression)
* Strong understanding of brand tone, aesthetics and audience engagement
* UK‑based and able to attend weekly in‑office shoot days in Strood, Rochester
* Comfortable working across multiple brands and adapting style accordingly
WHY JOIN US
* Creative ownership from day one - you will have direct impact on the growth of three distinct brands
* No corporate layers or red tape - you will work closely with a small, driven team and see the results of your work immediately
* A diverse and genuinely interesting content brief across jewellery, homeware and wellness
* Real scope to grow with the business as we scale our D2C presence
BENEFITS
* Salary up to £36,000 per annum (dependent on experience and portfolio)
* Performance‑related annual bonus
* 25 days annual leave plus bank holidays
* Hybrid working (3 days in office or on location, 2 days WFH)
* Company pension (employer contribution)
* Employee wellbeing support
* Investment in your professional development
* Free product allowance across all brands
* Free on‑site parking
* Company events
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