Assistant Store Leader – Dyson, Bicester Village About Us Dyson is built on innovation, and our retail stores bring that innovation directly to life. In Bicester Village, one of Europe’s most iconic luxury shopping destinations, our team represents Dyson to a diverse and international audience. As Assistant Store Leader, you’ll play a pivotal role in supporting the Store Leader to deliver a world class customer experience. You’ll help ensure the store runs smoothly, the team is energised and well supported, and that Dyson stands out within the premium Bicester Village environment. About the Role The Assistant Store Leader is a key member of the store leadership team. In the fast paced, tourism driven retail landscape of Bicester Village, you’ll help guide the team to deliver outstanding service while maintaining operational excellence. Your role blends leadership, coaching, and hands on retail skills—ensuring the team brings Dyson technology to life in a way that meets the expectations of visitors from around the world. Key Responsibilities Support the Store Leader in motivating, developing, and inspiring the store team to deliver exceptional customer experiences. Lead by example on the shop floor, demonstrating premium service standards and coaching others to do the same. Assist with onboarding, ongoing training, and performance conversations to support team capability and confidence. Champion Dyson’s high customer service standards, ensuring every visitor receives a premium, personalised experience aligned with Bicester Village expectations. Step in to resolve customer queries and escalations with professionalism and confidence. Recognise opportunities to elevate service for international visitors, VIP guests, and customers with limited time. Support the Store Leader in overseeing daily store operations, including rotas, compliance, store standards, and reporting. Maintain exceptional visual presentation, upholding the high aesthetic standards expected within Bicester Village. Assist in managing inventory levels accurately, anticipating fluctuations driven by tourism and high traffic periods. Help drive the store’s commercial success through strong product demonstrations and coaching the team on sales techniques. Understand and interpret store KPIs, using data insights to support team performance and identify opportunities. Support the execution of promotional activities and village wide retail initiatives. Build effective working relationships with the Dyson Retail Team, Visual Merchandising, and Bicester Village partners. Represent Dyson professionally within the wider Village retail community. About You You’ll thrive as an Assistant Store Leader at Bicester Village if you are: Experienced in supporting leadership within retail, ideally in premium, high traffic, or destination environments. Passionate about technology and excited to share Dyson innovations with customers and team members. Engaging, approachable, and confident coaching others on the shop floor. Organised and detail focused, with a strong understanding of retail operations and store standards. Comfortable adapting in a fast moving retail environment with diverse, international customers. Motivated by creating best in class customer experiences and supporting a high performing team. If you’re eager to develop your leadership skills while contributing to a dynamic and exciting flagship environment, this role could be perfect for you. Benefits 27 days annual leave Discretionary Commission based Structure Competitive pension scheme Private medical care Life assurance Cycle to Work scheme Tastecard discount Exclusive Dyson employee product discounts Optical plan Lunch allowance LI-AC1 Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.