Marketing
Permanent
United Kingdom, London
Believe is a global artist development company. We empower local artists, labels and publishers to grow their audiences at each stage of their careers with expertise, respect, fairness and transparency. Operating in 50+ countries with more than 2,000 employees, we offer a full range of services including audience development, publishing, marketing and distribution, with a tailor‑made approach to fit any artist, label or publisher.
Believe champions independence and innovation through a unique model that combines local expertise with a global tech platform, delivering exclusive solutions for artists to promote and monetize their music thanks to strategic partnerships with leading global digital service providers.
With a leading portfolio of brands that includes Nuclear Blast, naïve, TuneCore, GrooveAttack, Sentric, AllPoints and Byond, Believe artists generated more than 800 billion streams worldwide in 2024 across all genres, and were recognized with more than 70 leading industry awards.
Believe is a simplified joint‑stock company under French law.
Ready to set the tone with Believe?
The Job
Managing a wide range of artists across our growing frontline and catalogue roster, you will own the execution and delivery of comprehensive marketing and promotional campaigns with a heavy emphasis on digital strategy. This role is designed to bridge the gap between traditional artist development and modern digital activation. Working both autonomously and as part of the broader Artist Services team, you will drive campaigns from inception to completion, ensuring that creative storytelling is seamlessly integrated with innovative, data‑driven digital execution.
Key Responsibilities & Tasks
* Strategic Planning: Lead the end‑to‑end planning of marketing campaigns, ensuring a unified approach across both traditional and digital channels.
* Artist Relations: Liaise directly with artists and management teams to build trust and deliver creative, successful campaigns that align with the artist’s vision.
* A&R Collaboration: Work closely with the A&R team to coordinate product delivery, timelines, and budgets, ensuring all deliverables are met on schedule.
* Creative Oversight: Oversee the creation of campaign assets—including artwork, photography, and video content—to ensure high‑quality visual storytelling.
* Digital Innovation: Create and lead social media strategies and digital advertising campaigns that are both creative and platform‑efficient.
* Streaming & EMP: Partner with the EMP team to develop streaming strategies and execute innovative activations across all major DSPs.
* Audience Development: Cultivate online communities and build “super‑fan” networks using best‑practice retention and engagement strategies.
* Data & Insights: Analyze and interpret audience data to inform strategy, set clear KPIs, and optimize campaign performance in real‑time.
* Reporting: Deliver clear sales and marketing reports to all internal teams and external stakeholders.
* Budget Management: Confidently manage campaign budgets, ensuring resources are allocated effectively to drive maximum impact.
* Third‑Party Coordination: Source and manage external social agencies alongside press, radio, and TV teams when required to round out a 360‑degree campaign.
Qualifications
* At least 2 years of experience running successful integrated marketing and digital campaigns within the music industry.
* Ability to confidently plan and deliver high‑standard campaigns while juggling multiple projects in a fast‑paced environment.
* Experience liaising directly with artists, managers, and third‑party partners at a professional level.
* A “digital native” with a deep understanding of social media trends and hands‑on experience with ad tools and analytics (Meta, YouTube, TikTok, etc.).
* A strong understanding of how to use data and consumer insights to drive creative decision‑making.
* A creative mindset with a hunger for new digital activations and a positive, team‑player attitude.
* Deeply knowledgeable about current market trends, cultural shifts, and a genuine passion for music!
Benefits
* Two remote working days per week.
* Pension plan with matched contribution up to 10%.
* 25 days annual leave (with 1 day for your birthday, 1 moving house day, up to 3 compassionate leave days).
* Life assurance and income protection.
* Access to Eutelmed, a digital mental health and well‑being platform offering sessions with experienced psychologists.
* Tailor‑made training and coaching programmes.
* 40% discount on gym membership and free sport classes.
* Ambassador programme: an employee volunteering initiative dedicated to Diversity, Equity & Inclusion (DEI), wellbeing and the planet.
Additional Information
We are committed to having a workforce that is representative of the community it serves at all levels of the organisation. We, therefore, welcome applications from all backgrounds and all sections of the community regardless of age, disability, gender, race, religion and sexual orientation.
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