The Director, Commercial Strategy leads direct-to-consumer commercial strategy for Sony Music’s independent and distributed artist roster. Embedded day-to-day with The Orchard, this role ensures independent artists can access scalable, best-in-class D2C capabilities while remaining aligned with Sony Music's D2C standards, tools, and operating models.
What You’ll Do
Own D2C commercial strategy for Orchard and independent artists across planning, execution, and optimization.
Develop scalable D2C playbooks tailored to independent artist needs, budgets, and release cycles.
Partner with Orchard teams to prioritize releases, assortments, pricing, and drop strategies.
Ensure consistent application of Sony D2C tools, tech stack, and operational processes.
Identify growth opportunities across evergreen merch, catalog, and always-on storefronts.
Partner with data and forecasting teams to optimize inventory, conversion, and margin.
Act as the primary D2C commercial liaison between The Orchard and Sony Music's D2C leadership.
Who You Are
Demonstrable and extensive experience in D2C, e-commerce, or creator-led commerce environments.
Strong understanding of independent artist ecosystems and scalable commercial models.
Excellent commercial judgment paired with sensitivity to artist brand and fan experience.
Comfortable operating in matrixed organizations with embedded and central responsibilities.
Highly organized, data-driven, and execution-focused.
Opportunity to shape D2C growth for Sony Music’s global independent roster.
High-visibility role working closely with artists, managers, and label leadership.
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